Keung-zai[ke-ung zai] noun. An affordable contemporary luxury label designed to be worn pre, during and post-pregnancy. Keungzai is not only a maternity line but a womenswear line to be worn by style-savvy, fashion forward women, mothers and moms-to-be. Our customer is not defined by age or life-stage but by a common style aesthetic of directional yet timeless appeal. Keungzai’s mission is to indulge the consumer in quality pieces, designed to fit and flatter her shape.
KEUNGZAI BEGAN IN 2011 FOUNDED BY MICHELLE LEE. DISTRAUGHT BY THE LACK OF CHOICE AND QUALITY IN MATERNITY WEAR DURING HER PREGNANCY IN 2009, SHE FELT SHE HAD TO TAKE A LEAP OF FAITH AND CREATE A VERSATILE WOMENSWEAR LINE THAT SHE WISHES SHE COULD HAVE WORN PRE, DURING AND POST-PREGNANCY.
The collection is not about the latest trends or the latest must-have items. We are here to disregard the common idea that maternity wear is frumpy and short-lived. The brand’s capsule collection offers unique, distinctive and quality high fashion for women, mothers and moms-to-be.
We pride ourselves in ensuring that our products are made ethically and we strive to use sustainable resources through our packaging. Keungzai is proudly made in Britain using premium materials such as our locally sourced micro-modal luxury jersey; we will endeavour to continually support the UK fashion and textile industry.