We’re very pleased to welcome emerging women’s wear brand Tramp In Disguise to IndependentBoutique.com! Known for their colourful prints and contemporary knitwear pieces this label offers dazzling collections that are fun, youthful, modern and edgy. The label was established in 2010 by talented young designer Sini Moilanen, a Finnish born fashion designer who achieved her B.A. (hons) at the University of Brighton in fashion textile design and her M.A. degree at the Royal College of Art in fashion design, specializing in knitwear design. Whilst a qualified master in Knitwear from RCA, Sini has taught herself print design and her unique prints are now the signature handwriting in all collections.
We chat to Sini about the inspiration behind her brand, how it has developed and advice for other emerging designers.
How do you describe to people what you do and your design style?
Tramp in Disguise - Lava Maxi Dress
Tramp In Disguise specialises in Digital prints and contemporary knitwear pieces.
What sort of comments do you get about your designs?
They are beautiful, fun and amazing colour.
What is your background?
I studied BA in Fashion textiles design in University of Brighton and MA in Fashion women’s wear specialising in knitwear design at Royal College of Art
Which designers do you rate highly and why?
Manish Arora for his creativity and use of colour.
Tell us about your design process from concept, production and to the shelves…
All our collections are very much based on a theme. We like to tell a story with the designs.
The sample production happens in our design studio in London and manufacturing is done in E.U.
How do you think your brand has developed?
The brand has developed a lot since starting in 2010. The design style is more distinctive and collections are developing every season.
Tramp in Disguise - Ashcloud Dress
What do you hate most about your job?
I have to be able to multitask all the time.
What are your main achievements and what do you aim to achieve now? Past present and future
We have shown the collection during London and Paris Fashion weeks. In the future we would like to show on other Fashion weeks too.
What advice would you have for anyone starting out in (your field)?
Get everything in writing and don’t give up.
Why do you think British design stands out on the global stage?
British designers aren’t afraid to experiment and take risks. British design is unique and cool.
Tramp in Disguise has presented in London and Paris Fashion Weeks since launching its first collection at Vauxhall Fashion Scout. You can shop their current collection here.