How do you describe to people what you do and your design style?
A high end label made with a lot of love in London! The customer is the centre of what we do. The label was born from a love of creating beautiful products for style lovers seeking original prints on premium fabrics. The style is playful and fun but also elegant and sophisticated. Prints are created using interests in travel, cultures and architecture and added with a modern oriental twist.
What sort of comments do you get about your designs?
They love it and my designs make them feel happy when they wear it and the quality of the fabrics are of high quality.
What is your background?
I have a background in digital media and IT. A few years ago, I decided to change career direction to fashion and now I have gained experience in Womenswear, accessories and print design. I also have experience on the technical side of fashion garment construction and patten cutting.
Which designers do you rate highly and why?
I love Erdem, Alexander McQueen, Christopher Kane, Iris Van Herpen. They push the boundaries of creativity and are constantly using new innovative fabrics and techniques. You do not (more...)