Independent Boutique Blog

We Spend 5 mins With Footwear Brand, Oysby.

December 14th, 2015

Shop Oysby :

How do you describe to people what you do and your design style?

I would say my aesthetic is best described as classic with a modernist twist. I love to take fashion silhouettes that have staying power and give them a totally modernist element. My Decolette pump has gotten quite a bit of attention for the simple beautiful lines of the upper and a totally new take on the stiletto heel. Another standout is the Callin Mary Jane because of its super-clean design with a modern twist of a side tie. Normally Mary Jane's have a buckle but with lacing being so important for Fall I thought to try something new that I had not seen before. The other style I would say was the Mary Tudor slide with the trio wedge.

What sort of comments do you get about your designs?

I haven’t meant anyone that doesn’t want to wear my designs once they get a hold of it. Some of the styles may look a bit too bold or daring at first glance, but once people step into the shoes and see how comfortable and effortless they are, they always want more. I reckon this is why I’ve been able to get celebrities to wear my shoes, not in exchange for anything, but just because they love and want to own the shoes. The décolleté has particularly been a favourite amongst celebrities. Read the rest of this entry »

We Spend 5 mins With Fashion Designer, Liza Veta.

December 11th, 2015

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How do you describe to people what you do and your design style?

I tell people that I own a fashion business. I see myself both as a creator and a business manager. I want to create a clothing brand for the modern woman, one that combines elements of strength of character with inner feminine elegance. I want the women wearing my brand to feel special and unique.

What sort of comments do you get about your designs?

I have been overwhelmed with the response I got from my collections. I am fortunate that it has been mostly positive. My favourite compliments to receive are when women tell me that my clothes make them feel more elegant, feminine and confident, because that is precisely the effect I want to create.

What is your background?

I was born in Belarus, which I left at age 23. I graduated from the Belarusian State University and I went on to study mathematical finance at the University of York. When I decided to devote myself fully to my fashion business, I left a professional career in the finance industry to pursue this dream. I had little formal training in fashion or even entrepreneurship - apart from a few sewing and designing classes here and there, and the odd online tutorials. It was a new experience Read the rest of this entry »

5 Mins with Handbag Brand Amber Blu

December 4th, 2015

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How do you describe to people what you do and your design style?

Amberblu appeals to a wide range of women.Are designs are bold,vibrant and stylish. Yet are bags range from classy and sophisticated to contemporary and punchy designs. Are bags

are made from the finest up cycled materials. We pride ourselves on using the best up cycled and vegan
leather materials. The colours and designs we use are from our travels around the

world. We like the idea of someone being able to wear the simplest of outfits, but making a statement with a beautifully designed bag.

All our bags are animal friendly,made from up cycled materials and made in the UK. We are a small supportive workforce that work together to produce style, design and quality. We pride

ourselves on only producing limited editions.

What sort of comments do you get about your designs?

Our research has found that a lot of women like to wear something completely different to others. They love the fact that our bags are not mass produced and therefore original pieces. Read the rest of this entry »

5 Mins with British Maternity Handbag Brand, KeriKit

November 30th, 2015

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How do you describe to people what you do and your design style?

I try to give women both in work or new mothers beautiful well made and well designed products that allow them to keep their individuality and look beautiful whilst in an organised manner!

What sort of comments do you get about your designs?

Everyone has loved the smell and quality of the leather and the size of my bags. They are big bags so that you can actually fit everything inside with ease. The unique IRO has been a great success allowing customers to keep everything in place and easy to find.

What is your background?

I studied Fashion Design at Northumbria university before living in Hong Kong for 2 years as an accessories designer. I then returned to the UK and worked my way up to Head of Design for a supplier to the high street where we supplied everyone from Shanghai Tang to George at Asda. I then went on to become a senior buyer of accessories for 7 years at TK Maxx before leaving to set up my own brand.

Which designers do you rate highly and why?

I Love the work of designers such as Galliano, Gaultier and the late Alexander Mc Queen for their flamboyancy and their portrayal of the female form in a strong and positive way. Read the rest of this entry »

5 Mins With Accessories Brand, Made Of Carpet

November 25th, 2015

Shop Made Of Carpet :

How do you describe to people what you do and your design style?

Welcome to the world of Mary Poppins! At Made of Carpet® we decided to bring justice and restore the former glory of unique and elegant Victorian Carpet bags. For the last 150 years you could find “carpet” bags made of tapestry, kilim, velour and even simple cloth, some of them even have Oriental patterns, but none of them were made of real plushy carpet. We have closely examined all possible modern materials and technologies, and have found those that meet a performance capability of modern machinery, all high quality requirements of the real Victorian Carpet bags and modern health and safety standards.

What sort of comments do you get about your designs?

From “Oh, my granny had a carpet just like this” and “Remember that old dirty carpet we have somewhere in the garage – this is great idea to put it in use!” (This is usually men to their wives or daughters) to “Oh, my God! Do you aware how much it costs at Burberry (Ralph Lauren/Louis Vuitton/etc)?”
(Actually yes, I am aware! Those prices are usually one zero “better” than ours.)

What is your background?

I was a graphic designer for a couple of decades and my latest speciality was localization: languages, alphabets, fonts and cultural differences. I have worked with 46 languages and 9 Read the rest of this entry »

We Spend 5 Mins With Swimwear Brand Amoir Camaira

October 9th, 2015

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How do you describe to people what you do and your design style?

Our style is classy and elegant. Women who purchase Amoir Camaira do so out of an aspirational dream to live up to the life we portrait in our brand identity. Our customers are generally women who live glamorous lifestyles, vacation in luxurious settings and require rich tones, fabrics and trims to set them off against these sophisticated backgrounds. If our customers don’t already live this life, they aspire to!

What sort of comments do you get about your designs? 

People always comment on the quality of our fabric and the light weight of our trims. They are amazed at how soft and delicate our designs are and how well fitting each garment is. It is a great testament to the company as we promote luxury and great craftsmanship.

What is your background?

My background is varied, but my underlining interest in product development and fashion has always stuck. I am an admirer of life, which is something that thankfully developed over time. I appreciate luxury, people and opportunities. I travel well and have a huge network of talented people Read the rest of this entry »

5 Mins With Vintage Jewellery Brands Lulu & Belle

October 5th, 2015

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How do you describe to people what you do and your design style?

Lulu and Belle is a carefully curated collection of vintage costume jewellery from the jewellery design houses of the past century. Our taste is eclectic but we are drawn to beautifully crafted pieces and pieces that tell the story of their decade.  We are always drawn to special pieces we would love to wear ourselves. The collection we have at the moment has pieces of jewellery from across the 20th century but we have a particular fondness for the geometric Art Deco era pieces, the dramatic glamour of mid-century jewellery and the classic 1960s pieces that remain effortlessly wearable today.

What sort of comments do you get about your designs?

We do our best to source our vintage pieces in excellent condition and we’ve been amazed at some of the events and pop-up shops we’ve held, where people think the jewellery is new and don’t always realise that a piece can be up to 70 years old or in some cases even a hundred years old.  It’s amazing though when you see a piece of gorgeous vintage jewellery with a contemporary outfit and how it can completely change the look. A lot of people get really excited about that.

What is your background?

We are a husband and wife team and come from completely different backgrounds.  While I was studying for a journalism degree in my twenties, I had the wonderful luck of finding a part time job in one of Ireland’s best established antique and vintage costume jewellery shops. It was a very unique business and I had the opportunity to get hands on with gorgeous vintage jewellery and to learn about the styles and designers. I was completely hooked from the start and loved in Read the rest of this entry »

5 Mins With British Brand Manja Jewellery

October 1st, 2015

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How do you describe to people what you do and your design style?

We make stunning designer jewellery in Sterling Silver set exclusively with natural gemstones. Our motto is simple, we believe a piece of jewellery is not just an accessory but a way of keeping memories alive. We strive to select the best gemstones that we can find and set them on impeccably finished jewellery, keeping in mind the perennial purpose of each piece of jewellery. Our style is quite classic and feminine, but each piece of jewellery as that small extra detail element that makes it different. A lot of our pieces are also very geometric and sculptural.

What sort of comments do you get about your designs?

At Manja, there is something for everyone, to the bold daring woman who will find our Anansi collection appealing to the more classic and elegant woman who would prefer a pendant from our Amore collection. We have mostly heard positive comments, ones which reflect our style and values. On a memorable occasion a client mentioned the Divotra necklace was her favourite, as she loves to fiddle with it and even mentioned feeling naked without it. While we were exhibited in Germany this year at Inhorgenta, the same Divotra design was chosen among many and gave us a nomination for the best New Designer of the Year award. Read the rest of this entry »

5 Mins With British Jewellery Brand Zevar

August 31st, 2015

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How do you describe to people what you do and your design style?

I am a jewellery entrepreneur seeking to introduce exotic South Asian designs to the Western market. Our emphasis is on using high quality materials like lapis lazuli, onyx, marcasite, quartz, Jade and cubic zircon in conjunction with sterling silver to achieve a superior level of presentation and offer the customer affordable luxury in the truest sense.

Zevar’s brand ethos is based around creating exotic yet affordable designs. I see a gap in the market for exotic silver jewellery that is affordable and can directly challenge the costume jewellery market.

What sort of comments do you get about your designs?

“Unique” and “exotic” is what I hear the most when I present my products. My audience in the UK is more familiar with minimalist and/or contemporary designs are excited to see the colours, materials and intricate metal-work that are core to my jewellery.

What is your background?

I started my career in the UK as a recruiter in the fashion industry and more recently I took a career break to bring up my young baby. When the time was right to re-engage professionally, I chose to pursue a childhood dream to start my own venture, but in a field I would thoroughly enjoy, rather than easier, more conventional option of a regular job. Read the rest of this entry »

5 Mins with British Clothing Brand Protected Species

August 27th, 2015

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How do you describe to people what you do and your design style?

Protected Species is a women’s performance outerwear brand fusing style-led design with extreme technical performance. The collection is crafted specifically for women and offers what we believe is a huge gap in the outerwear market; Jackets which use innovatively soft, feminine stretchable laminated fabric cut in iconic classic designs. The result? Truly Protective outerwear that is extremely versatile whether climbing a mountain in a monsoon or going to a wedding - the fusion of technical and design makes our collection perfect for both.

What sort of comments do you get about your designs?

Our customers overwhelmingly state that they wear their jackets everywhere they go which for us, as technical product design/developers, is brilliant! This was exactly our intention when we launched the brand 3 years ago and defines the large gap in the performance outerwear market we suffered from in our everyday lifestyles ourselves. The secret behind this is the fabric – it’s handle and appearance is very different to fabric used in other performance waterproof outerwear and our customers notice this and the flexibility it gives them instantly.

What is your background?

We are a team of three women and all our backgrounds in various ways have centred on technical outerwear and the great outdoors. My clothing career started at the London College of Fashion where I studied Product Development for the Fashion Industry. From there I have worked for various clothing brands in the sports and performance arena with the last Read the rest of this entry »