We are extremely pleased to welcome Obscure Couture to IndependentBoutique.com. Recently nominated for the Scottish Fashion Awards Young Designer of the Year, this young, funky and fearless fashion label has no where to go but up. When you wear a piece of clothing from Obscure Couture you are making a statement. They are for the individual, the extrovert, the party animal. We chat to the ladies behind the label Jennifer and Lyndsay about how their brand has developed, what inspires their designs and their plans for the future.
We describe our creations as “Street/stagewear for the introverted extrovert”; another slogan is “Make your other clothes jealous”. We design garments which are innovative, edgy, powerful and sexy.
What sort of comments do you get about your designs?
That they aren’t for the faint hearted! Our designs are striking and extraverted our pieces never fail to create a stir. Our collections are varied and go from the dramatic to the elegant to everything in-between, so there is something to appeal to everyone! We like to think they appeal to the confident vixen in us all!
What is your background?
Jennifer worked with Mrs Jones, Fi Doran and Johnny Blue Eyes, for a year in 2005 making garments for the Scissor Sisters, Goldfrapp and working on collaborations with Fred Perry. Jennifer also worked as assistant designer at Pink Stitch in Sydney creating a ready to wear collection in 2008. Lyndsay worked with Dr. Noki NHS for a year, helped him open his first shop War-de-robe in Brighton and also worked with Julian MacDonald in the run up to his AW2006 LFW show making dresses for Paris Hilton and Shirley Bassey.
Which designers do you rate highly and why?
Jeremy Scott – We love his loud, carefree, cheap thrills attitude! We love Jeremy because he has fun and is not scared to show the light, humorous side of fashion!
Alexander McQueen – An absolute legend, his dark, beautifully twisted designs always feature incredible detail and obscure fabric choices are always an inspiration for us.
Sass & Bide – Jenn started our love for all things Sass & Bide when she lived in Australia. We love their bold use of colour, print and textiles. Girly yet edgy; always captured within a striking silhouette.
Firstly we talk our outfits and theme through and brainstorm together then once our creative juices are flowing we design separately (and have been know to design completely the same garment without knowing before) then we unite again and talk through both our designs and adjust and re-draw our final designs. We then split the collection in two and each start sample production with the help of interns and seamstresses.
How do you think your brand has developed?
Our brand has developed at such a fast rate it is really exciting us for what the future holds. Obscure Couture only launched a year and a half ago; since then we have shown during London Fashion Week for the last three seasons, created 6 couture and ready to wear collections, been nominated for Young Designer of the Year at the Scottish Fashion Awards 2011, had numerous pieces on the X Factor 2011 worn by Amelia Lily, Little Mix & Janet Devlin. We have also collaborated with jewellers Bonnie Bling to create laser cut acrylic knuckledusters which have been shot on Amelia Lily, Lana Del Rey, Olly Murs, Laura Whitmore, Alexandra Burke & Usain Bolt. We have definitely broadened our product base to include ready to wear, dog coats, footwear, jewellery, millinery – collaborations with Pea Cooper Millinery & Jeniveve Berlin Millinery.
What do you hate most about your job?
There is nothing about our job that we really hate, it’s a rollercoaster sometimes but we wouldn’t still be in the business if we didn’t love what we do. Of course, at times its hard because the business is so unpredictable and having to work long hours can sometimes become stressful. At least there is two of us here and we really support each other and work together to create a positive atmosphere.
We have previously been nominated for young Designer of the Year at the Scottish Fashion Awards and are very excited to be nominated again at this years ceremony. One of our biggest achievements has been that our designs have been showcased on UK’s X Factor by winners Little Mix, Amelia Lily and Janette Devlin. Our future plans see us branching out and creating a menswear collection due to increasing demand.
What advice would you have for anyone starting out in (your field)?
Be prepared to work seriously long, hard hours, but if you set your mind to it you can achieve great things! Always keep a great team of inspiring people around you! We rely on our amazing friends to keep our spirits lifted and to collaborate on lots of exciting creative projects with.
Why do you think British design stands out on the global stage?
British design has always been at the forefront of global fashion because Britain never fails to surprise with edgy, effortlessly cool fashions season after season. So many internationally acclaimed, groundbreaking designers have come from the UK including Alexander McQueen, Vivienne Westwood and John Galliano to name but a few of the biggies.
Shop the Obscure Couture collection here!