With only one day left until the official start of London 2012 our eyes have turned toward the great city that is hosting the games and the style that the UK street’s have to offer. Taking inspiration from the urban landscape these gritty outfits are perfect for girls with gusto who try to keep it real.
‘London inspired high-end womenswear, for those who don’t do shiny’ is phannatiq‘s philosophy. This London based label was established by the very talented Anna Skodbo who takes her inspiration from a forgotten London. Where other people see dead space Anna sees the foundations for beautiful designs and unusual textures. Urban industrial decay, street art and waste land feature prominently in her designs. Figure hugging shapes alongside sassy anti-fit cutting show that the contrasts in phanntiq’s designs are against the grain, yet totally spellbinding.
Obscure Couture create street/stagewear for the introverted extorvert. Based in the city of Glasgow Obscure Couture shun trends to create their own unique styles. Each piece in their collection is limited edition offering you an alternative to the often mass produced, faceless fashion of the high street. So if you’re edgy, individual and a little bit naughty this statement making label is for you.
With a throw on and go attitude Printmonkey London tees are designed for the individual who demands effortless cool at an affordable price.
Are you celebrating the start of the Olympics? Will you be watching the opening ceremony with family and friends? We’d love to hear what you’re up to, please leave your thoughts below.