Brand Interviews

5 Mins With British Jewellery Brand Zevar

Monday, August 31st, 2015

Shop Zevar :

How do you describe to people what you do and your design style?

I am a jewellery entrepreneur seeking to introduce exotic South Asian designs to the Western market. Our emphasis is on using high quality materials like lapis lazuli, onyx, marcasite, quartz, Jade and cubic zircon in conjunction with sterling silver to achieve a superior level of presentation and offer the customer affordable luxury in the truest sense.

Zevar’s brand ethos is based around creating exotic yet affordable designs. I see a gap in the market for exotic silver jewellery that is affordable and can directly challenge the costume jewellery market.

What sort of comments do you get about your designs?

“Unique” and “exotic” is what I hear the most when I present my products. My audience in the UK is more familiar with minimalist and/or contemporary designs are excited to see the colours, materials and intricate metal-work that are core to my jewellery.

What is your background?

I started my career in the UK as a recruiter in the fashion industry and more recently I took a career break to bring up my young baby. When the time was right to re-engage professionally, I chose to pursue a childhood dream to start my own venture, but in a field I would thoroughly enjoy, rather than easier, more conventional option of a regular job. (more...)

5 Mins with British Clothing Brand Protected Species

Thursday, August 27th, 2015

Shop Protected Species :

How do you describe to people what you do and your design style?

Protected Species is a women’s performance outerwear brand fusing style-led design with extreme technical performance. The collection is crafted specifically for women and offers what we believe is a huge gap in the outerwear market; Jackets which use innovatively soft, feminine stretchable laminated fabric cut in iconic classic designs. The result? Truly Protective outerwear that is extremely versatile whether climbing a mountain in a monsoon or going to a wedding - the fusion of technical and design makes our collection perfect for both.

What sort of comments do you get about your designs?

Our customers overwhelmingly state that they wear their jackets everywhere they go which for us, as technical product design/developers, is brilliant! This was exactly our intention when we launched the brand 3 years ago and defines the large gap in the performance outerwear market we suffered from in our everyday lifestyles ourselves. The secret behind this is the fabric – it’s handle and appearance is very different to fabric used in other performance waterproof outerwear and our customers notice this and the flexibility it gives them instantly.

What is your background?

We are a team of three women and all our backgrounds in various ways have centred on technical outerwear and the great outdoors. My clothing career started at the London College of Fashion where I studied Product Development for the Fashion Industry. From there I have worked for various clothing brands in the sports and performance arena with the last (more...)

5 Mins with British Clothing brand Les Amies Anglaises

Monday, August 24th, 2015

Shop Les Amies Anglaises :

How do you describe to people what you do and your design style?

I am the Founder and Creative Director of LES AMIES ANGLAISES, a niche womenswear label creating  limited edition Silk Tops. The inspiration behind my label is the infamous quote of A. Mcqueen : “ I am not big on women looking naive” so we aim to create a statement for each of our pieces for powerful, warriors creatures.

What sort of comments do you get about your designs?

“ Original, master pieces, powerful,  avant-gardist, anything but obvious “  – I am proud of these feedbacks because they are really into my  aesthetics.

What is your background?

I have been working within Fashion and Luxury Goods for the last 15 years, but never in the “ Creative “ area, ie designing, creating a collection etc... Nevertheless, I have been always a very creative person and this combined with my passion for Fashion and textile sooner than later pushed me to create my own Fashion world, ie my own Label ! (more...)

5 Mins With British Accessories Brand Victoria Lam

Tuesday, July 21st, 2015

Shop Victoria Lam :

How do you describe to people what you do and your design style?

We are a luxury lifestyle brand that blends folk art into sleek British Sophisticated designs. We seek out meaningful symbols or art from different cultures globally that make
positive statements such as The Romantic, The Leader, Passion and infuse it into our designs subtly. We manufacture in the UK.

What sort of comments do you get about your designs?

Our handbags have been described as timeless classics. Our products make a noticeable statement in the way they look and feel. Medium to high end yet accessible

What is your background?

As one of our creative directors I have a retail, fashion and legal background. As an Alumni from the the University of Arts London, Chelsea, I have always had a passion for fashion despite my lawyer background and years of retail experience. (more...)

5Mins With British Jewellery Designer Rhiannon Lewis

Tuesday, July 14th, 2015

Shop Rhiannon Lewis Jewellery :

How do you describe to people what you do and your design style?

I describe myself as an independent jeweller and designer. Although I work to commission I focus mainly on my own style and work. My design style as a combination of minimalist and geometric. I focus on clean lines, curves and teardrop shapes and my collections have become a continuous evolution of each other.

What sort of comments do you get about your designs?

Aways positivity. In a world where so much jewellery is about quantity meaning quality, to have a well made and elegant piece of jewellery makes the wearer feel special. Everything I make is completely handmade and I take the greatest care to make each piece as perfect as I can.

What is your background?

My first steps into making jewellery were when I started my jewellery and silversmithing degree at Sir John Cass School of Art, part of London Metropolitan University. Living in the east end of London provided me with invaluable inspiration and access to some of the best craftsmen and women in the industry. The surroundings fuelled my interest in simple industrial lines and the more detailed imagery of the eastern cultures around me. After London I moved on to Birmingham Jewellery Quarter where I now have my business and workshop. The strong sense of community here has given me the space to grow my business and develop my brand. (more...)

5 Mins with new IB.com designer: British Silk Scarf Brand, Heron Design Studio.

Monday, June 15th, 2015

Shop Heron Design Studio :

How do you describe to people what you do and your design style?

My name is Dita and I am designer/owner of print and textile brand Heron Design Studio based in London. I am responsible for illustrations printed on our scarves as well as final colouring and composition. I am old school and I like the idea of hand drawn designs being digitally printed in quantities. It’s like making prints. Old Flemish masters of prints, M C Escher or Alfred Durer are my biggest inspiration.

What sort of comments do you get about your designs?

The comments from my friends and customers are positive. People seem to like my art and they like the idea of wearing it.

What is your background?

I’ve always wanted to be an artist, so I have strong background in fine art like figural drawing, printing as well as painting and then I studied fashion design with focus on scenic costume and fashion illustration. I like to mix them two skills together,

Which designers do you rate highly and why?

I like the quirkiness of British designers like Vivienne Westwood and Pam Hogg and pure style of Italian designers like Giorgio Armani or Missoni. But the ultimate inspiration for (more...)

5 Mins with British Clothing Brand, Madia & Matilda.

Thursday, June 11th, 2015

Shop Madia & Matilda :

How do you describe to people what you do and your design style?

We design sustainable fashion clothing that is mindful of sustainable processes. Our approach to design being mindful of environment, creating timeless classics that are unique and individually made within our local studio in the Cotswolds.

What sort of comments do you get about your designs?

‘Understated Beauty’  ‘Timeless’  ‘uniquely classic’

What is your background?

My background is industry based and retail orientated. From working in retail from the age of 15 to CAD Design for Tesco’s to High end Fashion. With a Degree in Fashion Design & Technology and Textiles A levels & a Tec in Fine Art.

Which designers do you rate highly and why?

Caven, Mary Katrantzou, Chanel. (more...)

5 Mins with British Clothing Brand Nicci.N

Monday, May 4th, 2015

Shop Nicci.N

How do you describe to people what you do and your design style?

I am the brand director of womenswear clothing label, nicci.n. We create feminine and fashionable designs for the style conscious woman with and edge.

What sort of comments do you get about your designs?

That the designs are a ‘bit different’, stylish and are on trend.

What is your background?

I have a degree in fashion design, a masters degree in fashion marketing with distinction and experience in fashion design, buying and retail.

Which designers do you rate highly and why?

There are many designers I rate highly, I have a particular soft spot for Christopher Kane and Holly Fulon given they are both Scottish, there designs are always exceptional season after season.


Tell us about your design process from concept, production and to the shelves…

I start with some research in to a topic or theme which I find interesting, design development, fabric sampling, mock up designs and pattern cutting. We then do two photoshoots, one for product shots and an editorial style shoot for press purposes. After this, the collection goes in to production and is then sold to the customer.

How do you think your brand has developed?

The style has become more refined and with each season we learn something else which can help develop the label.

What do you dislike most about your job?

Sometimes there is just too much work to get through in one day!

What are your main achievements and what do you aim to achieve now? Past present and future

Main achievements are gaining some great press coverage, winning an enterprise award, we have also collaborated with a shopping centre, St James, creating a capsule collection for their annual fashion show, we were involved in a 6 week pop up shop at Glasgow Fort where we were one of the best selling brands, we were also named ‘one to watch’ by textiles Scotland's MODH magazine.

What advice would you have for anyone starting out in (your field)?

I think it is a ‘slow burner’ type of business and you have to be willing to put in the time and effort to make it succeed. Network as much as possible and try to gain as much exposure as you can.

Why do you think British design stands out on the global stage?

British designs are well known for their quality and craftsmanship, the designs also stand out and are unique to british style.

5 Mins with British Clothing Brand Theo & George

Saturday, April 25th, 2015

Shop Theo & George :

How do you describe to people what you do and your design style?

My brand Theo+George is a reflection of my life experiences and style – it combines luxurious materials with easy to wear styles.

What sort of comments do you get about your designs?

I often hear how soft and beautiful the clothes are and how versatile the collection is.

What is your background?

I have a degree in Physics and Economics, but always knew I wanted to be a fashion designer.  I took every art class that my college offered and went to Harvard’s School of Design for the summer after I graduated.  Initially, I worked for an Architecture firm for one year but I still felt that I wanted to work in a faster paced environment and on softgoods.  From there, I got a job as the lead designer for a sporting goods company and then moved onto Burton Snowboards where I worked for their Outerwear department for seven years.

Which designers do you rate highly and why? (more...)

5 Mins With British Accessories Brand Lara Lindsay

Monday, April 20th, 2015

Shop Lara Lindsay :

How do you describe to people what you do and your design style?

I am a designer of luxury leather handbags, which focus on function as much as form. When designing I focus on what the bag will be used for whilst creating elegant silhouettes and clean shapes. I am a British designer with a very British style.

What sort of comments do you get about your designs?

I have been lucky enough to receive very positive comments on my designs, with people saying that the collection looks timeless and stylish, with a quintessentially English feel. I have also had return customers commenting on how they love the look of the leather as it ages and develops.

What is your background?

I studied History of Art at Bristol University and then went on to do an apprenticeship under the fantastic design Selina Cheong in North London. It was here that I learnt to design and make leather accessories first hand, with great tuition and opportunities. I started out on my (more...)