How do you describe to people what you do and your design style?
Food makes my world go round, so creating a collecting that immortalises some of my tastiest favourites in gold seemed too good to be true.
What sort of comments do you get about your designs?
They look good enough to eat!
What is your background?
I studied fashion, specialised in rough diamonds, worked for a number of prestige jewellers, all the while indulging in burgers, burgers, burgers. Something had to give!
Which designers do you rate highly and why?
If we’re talking fashion I love Kit Neale – his use of colour, food, fruit – all put together in such an uplifting and vibrant way that doesn’t feel like he’s trying to please anyone in particular. He designs what he loves, and I like that.
For jewellery, well that’s a tricky one – for pure creativity and contemporary beauty I love Delfina Delettrez, Lucy Folk, Solange Azagury Partridge, Hattie Rickard. Then there are the timeless classics like Bvlgari, Graff, and DeBeers. My background in fine jewellery means that fine jewellers such as Bvlgari express a richness and tradition I love deeply.
Tell us about your design process from concept, production and to the shelves…
The recipe starts at my kitchen table. Throw in a little help from caster, moulders, and platers. Mix with my personal touch to finish and polish, and the dish is complete. Makes it sound so simple!
How do you think your brand has developed?
Well I think people are starting to recognise my brand, and the more they know about me and my diamond valuing background they get the concept of the diamond branding.
What do you hate most about your job?
I’d love to be able to spend all my time making jewellery – the reality of building a brand and running a business can be very different.
What are your main achievements and what do you aim to achieve now? Past present and future
My greatest achievement is eating six burgers in two hours. Ha I’m joking, my greatest achievement is becoming a rough diamond valuer, the youngest in the world in fact. There were many hurdles to overcome, and they were all worth it.
In the future I hope to have built my brand so I know Father Christmas on a first name basis – I hope he’s so familiar with me from all the wish lists that he commissions me to make a golden carrot for Rudolph.
I am so excited to keep designing, and eventually incorporate diamonds and gemstones into my collection, I would really like to use my fine jewellery background for Goldie Rox.
What advice would you have for anyone starting out in (your field)?
Ask lots of questions, and don’t be embarrassed! You have to love what you’re designing and what you do, so always stay passionate. Also think bigger than the product – we live in a branded world.
Why do you think British design stands out on the global stage?
We’re a small island for all the creativity that exists here!
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