Brand Interviews

We Spend 5mins with British Swimwear Brand HoloHolo

Saturday, January 31st, 2015

Shop HoloHolo Swimwear :

How do you describe to people what you do and your design style?

My elevator pitch would be that I design swimwear for a unique brand that caters to women that are looking for something a little bit different. Swimwear that not only is fashion-forward and statement making, but also fits in to your beach lifestyle and transitions from day to night. Bikini tops that can be worn as just that- tops: on the beach, at the bar, by the pool or at the party. Swimsuits that you can throw a beautiful skirt or your daisy dukes over and hit the festival circuit. There are no plain old triangle bikinis here.

What sort of comments do you get about your designs?

With the risk of tooting out own horn, we are thrilled to consistently hear from women that they feel outstanding, individual and confident when they wear HoloHolo Swimwear. Putting on our pieces feels like an occasion in itself. They can walk into any room, or indeed beach, with their head held high, self-assured and standing out in a sea of undifferentiated two-pieces. Because you feel your best when you’re comfortable, our customers (or Globetrotting Goddesses as we affectionately call them) love that HoloHolo designs don’t include any metal adornments or rods that heat up in the sun and burn your skin. Our bikini tops are self-tie instead of using clips and hooks at the back, so all tops can be easily adjusted to your fit you perfectly with no dreaded ‘double back’ effect.

What is your background?

I grew up on multiple continents and developed a passion for travel from an early age. The first beach I ever went to was on a family trip to Swakupmund, a picturesque sandy beach in Namibia. Wherever we went, I always found myself gravitating to the water. I am a self-confessed swimwear obsessive and can still remember the first swimsuit I ever owned. It was ocean blue, similar to the HoloHolo brand logo. HoloHolo is therefore a natural extension of my passion for all things beach and travel. Each design is named after someone that has come into my life along the way, from ‘The Playful One’ bikini, which was inspired by one of my travel companions in Cuba to my beautiful Venezuelan friend Eugenia, who was the inspiration for ‘The Bombshell’ a daring swimsuit with a deep plunging neckline and feminine ruffles along the front.

Which designers do you rate highly and why?

I have always admired Tamara Mellon.  She has her own distinct style, which is visible in each and every one of her designs and is she is truly an inspiration for women in business.

Tell us about your design process from concept, production and to the shelves…

So many things inspire my designs. Colours I see, beautiful sunsets and even red carpet couture. With every idea, every sketch and every design, I think about what statement the wearer wants to make. Ultimately, each design has to pass the litmus test to be true to the HoloHolo brand: is this unique enough, is it versatile and can the (more…)

We Spend 5 Mins with British Clothing Brand Yan Neo

Tuesday, January 27th, 2015

Shop Yan Neo :

How do you describe to people what you do and your design style?

I create contemporary chic for women to enjoy, indulge in and so they hopefully feel empowered and amazing having their Yan Neo pieces.

What sort of comments do you get about your designs?

Great essential wardrobe additions, lovely fabrics, great fit, very well made and must haves!

What is your background?

My 14+ years background in the fashion industry covers most aspects of fashion having grownup in the industry. I trained in tailoring at London College of Fashion and then on to a degree in fashion at Westminster University. Experienced in made-to-measure designing for private clients, styling and art direction of photoshoots, buying and boutique retailing. Now continuing the journey in creating the Yan Neo brand.

Which designers do you rate highly and why?

There are so many talented designers out there so it is difficult to choose but I admire Nicholas Ghesquière, Antonio Berardi, Alber Elbaz, Donna Karan, Vivienne Westwood. All of whom use fabric, cut and form in amazing ways. (more…)

5 Mins With New British Brand to IB.com Family: Louise Mason

Friday, December 12th, 2014

Shop Louise Mason :

How do you describe to people what you do and your design style?

I use a combination of photography and painting to create scarf designs. I use my knowledge of historical and contemporary artistic practice to create photographic imagery, which is adapted to suit garments through colour enhancement and painting.

What sort of comments do you get about your designs?

I think the whole experience of colour upon silk chiffon usually makes people use words such as “delicate” and “beautiful” I often get asked where my inspiration comes from as well, and the processes involved in creating my designs.

What is your background?

I have a qualification in Graphic Design and a First Class BA Honors in photography. I always loved art but found frustration in the fact that I cannot draw, through graphic design and photography I have found a tool for which I can output my ideas and create my art.

Which designers do you rate highly and why?

I love love love Lulu Guinness, I think her designs are unique, yet they combine enough wit and glamour to create truly desirable pieces!

A perhaps less known designer who I also love is Anastasia Komarova, her designs blow my mind! Komarovas handbag line “forms” is just phenomenal, her background in architecture has (more…)

5 Mins With New British Brand to IB.com Family: David Ross

Friday, November 28th, 2014

Shop David Ross :

How do you describe to people what you do and your design style?

My garments are inspired by the desire to transcend physical limitations, and remind the wearer of her own hidden beauty, her unrealised inner potential. I design for women who love art and design.

What sort of comments do you get about your designs? 

Fashion functions not just with the purpose of clothing the human body, but also creating a mood within the wearer. I get comments that the pieces are creative, artistic, and inspirational. I love the notion that fashion is art.  I get feedback from fashion stylists that the finish of the garments is of a high quality.

What is your background?

I was born in Derry, Northern Ireland. Passionate about all things Japanese,  I  studied Japanese and I went to live in Japan where I studied dress making skills, and the art of the kimono. I returned to the UK to complete a BA Fashion Design Realisation at London College of Fashion, and live in London.

Which designers do you rate highly and why? 

I have taken various textile courses at Central Saint Martins – this introduced me to some of the gorgeous techniques used in Jonathan Saunders’ work.  (more…)

5 Mins With New British Brand to IB.com Family: ENGlorious

Tuesday, November 25th, 2014

Shop ENGlorious :

How do you describe to people what you do and your design style?

ENGlorious is an independent street wear brand founded in 2012 by a Midlands girl living in London.

The inspiration for my designs comes from a lot of everyday things that I love such as music, art, popular culture and good old London Town.

What sort of comments do you get about your designs?

I tend to get people saying that they think my designs are striking, bold and edgy which I think is a massive compliment!

What is your background?

I studied fashion design at college and had a number of jobs since graduating but I have always wanted to work for myself. In 2012 I decided it was the right time to go for it and I have been building my brand ever since.

Which designers do you rate highly and why?

I think there are a lot of great designers around at the moment such as Vapour and No Fit State to name a few.  I think their clothes and prints are eye catching and easy to wear. Everything I like in a label!

Tell us about your design process from concept, production and to the shelves…

Each print usually starts out as lots of sketches that turn into paintings that are either done on canvases or fabric depending on the design. The image is then made into a suitable format for the (more…)

5 Mins With New British Brand to IB.com Family: Maninha

Thursday, November 20th, 2014

Shop Maninha:

How do you describe to people what you do and your design style?

Fashion designer of high-end womenswear and lingerie.

What sort of comments do you get about your designs?

Very feminine pieces, Good Taste, Beautiful and does it comes in size 14?   It does I design for up to size 18.

What is your background?

I studied fashion in France I have a basic certificate.

Which designers do you rate highly and why?

I always loved Yves Saint Laurent, Lacroix, Valentino, Oscar De La Renta that sadly just left us recently, Vera Wang and many more.

Tell us about your design process from concept, production and to the shelves…

The inspiration then sketching  the collection then fabric testing and sourcing then the drawings are passed on to the pattern maker we do the first sample.  The Model comes for fitting then we organise a look-book shoot.   Photographer, Model, Make-up and Hair stylist, location.  Once the shoot is done we have the Look-book.  The samples are sent to production.   The images are uploaded on the websites.  When the first orders arrive Production starts.  Because I manufacture in London we only do small quantities some items are made to Order.

How do you think your brand has developed?

The Brand is still developing considering that it is quite new, but we are excited of what the Future has in store for us. (more…)

5 Mins With New British Brand to IB.com Family: Tahlulah Ray Swimwear

Monday, November 17th, 2014

Shop Tahlulah Ray Swimwear:

How do you describe to people what you do and your design style?

Our aim is for the wearer to stand out, and to achieve this we focus mostly on bold and exciting prints, often mixing two or three to a garment, and then we chuck in cute shapes and girly cut outs for good measure!

What sort of comments do you get about your designs?

We love hearing back from customers how flattering and well fitted our swimwear is. In the past month our loyal customers have sent in photos of themselves wearing their Tahlulah Ray garments in Vietnam, Turkey and Vegas!

What is your background?

I have wanted to design since I was very tiny, I studied Fashion Design at the University of Brighton and interned with Agent Provocateur. I spent three years with a manufacturer and importer to the  high street gaining a fantastic insight into the procedures between an initial idea and a final, commercial product.

Which designers do you rate highly and why?

I have a wide and varying collection of favourite swimwear designers/brands, from Zimmerman to Vix, Maryan Mehlhorn to We Are Handsome. The great thing about swimwear is that there (more…)

5 Mins With New British Brand to IB.com Family: Margo Chamberlain Millinery

Wednesday, November 12th, 2014

Shop Margo Chamberlain Millinery:

How do you describe to people what you do and your design style?  I  am a milliner who uses traditional millinery techniques combined with wirework and luxury fabrics to make hats, headpieces and hair accessories.  My design style aims for  a dramatic femme fatale look with a fun twist.  I also enjoy using fun,pop imagery and quirky shapes to adorn the head.

What sort of comments do you get about your designs?

Quirky, elegant,vintage inspired, beautiful hats!   Most people are surprised by how good pieces look when they  try them on as they  can look completely different!

What is your background?

I got my first job with a hat company called Patey after Fashion college, and learned traditional hat making techniques, I also worked with one of the Queens milliners  and learned the process of design and selling hat collections. I have been working on and selling my own designs since completing a BTEC course at Kensington and Chelsea College in 2009.


Which designers do you rate highly and why?

I admire the surreal influence of the designs of Elsa Schiaperelli, and I love Dolce and Gabbana and Italian flamboyant fashion.These designers know how to make fashion into wearable art. I (more…)

5 Mins With New British Brand to IB.com Family: No Fixed Abode

Thursday, November 6th, 2014

Shop No Fixed Abode :

How do you describe to people what you do and your design style?

I’m an Authentic Fashion Designer and owner of No Fixed Abode streetwear label. The Fashion Label is designed and Made in London.

My style is individual, I wear what I like and what suits my body. I like studs, zips, detailing and excellent quality. I like garments that are truly different. I like bold pieces and limited editions. Comfortable, edgy garments I can wear to a gig with trainers or to dinner with heels. I like well made, quality pieces that I will not see anyone else in.

What sort of comments do you get about your designs?

Love it, “Emma You really shook things up at London Fashion Week” “The attention to detail of your finished pieces was outstanding Emma” “The collection caused quite a stir” “killing it” “Fuck thats cool” “About time we saw something different”

What is your background?

Advertising as a Creative Director in the advertising industry for 20 odd years, working for bluechip corporates such as Apple, Smirnoff, Vodafone and Sailor Jerry.

Which designers do you rate highly and why?

I was heavily involved in the punk scene growing up, I still love my punk music so one designer I love is Vivienne Westwood. She’s different, bold, I love her tartan garments the most. She is truly unique.

I have serious love for Italian designers, there are so many to name, also I love British design.

I have a slight obsession for United Nude shoes. (more…)

5 Mins with New Brand to IB.com Family, Marie Stenton.

Friday, October 17th, 2014

Shop Marie Stenton :

How do you describe to people what you do and your design style?

My design style is very personal to me. I have always been obsessed with science and the natural world so this is where I get most of my inspiration. I love to take unusual and fascinating subjects and photograph them in a different way to show a new perspective.

Confucius said ‘everything has beauty, but not everyone sees it.’ This quote has always stood out to me so I think about it whenever I am designing.

What sort of comments do you get about your designs?

Generally positive! I get a lot of great feedback on the detail in the prints and the photographic style. I use a lot of anatomical imagery in my prints such as animal skulls, organs and cells which are manipulated using Photoshop. I love how people often comment on how beautiful the prints look and are then surprised by the actual subject matter.

What is your background?

I graduated from the University of Leeds last year with a first in Textile design, specializing in experimental techniques for women’s fashion. As a part of my degree I competed a year in industry where I spent 3 months interning at Religion and 9 months at Alexander McQueen.

Since graduating I have continued to do short internships and have been working as a garment technician for a lingerie brand, alongside starting my label. (more…)