My Design Style DNA is a fusion of intricate, exclusive prints inspired by elements of nature, exotic animal skin and sexy well shaped bikinis to achieve the perfect fit and accentuate woman sensuality. My designs are for sexy, glamorous, self-confident woman who are not afraid to stand out in the crowd.
What sort of comments do you get about your designs?
People often say that our products have astonishing prints and amazing quality of material.
What is your background?
I currently hold a Ba Honours degree in Fashion Design Technology Womenswear , a Master degree Digital Print from London College of Fashion and a professional experience including working for the prestigious British Fashion Designer John Richmond in the print design department.
Which designers do you rate highly and why?
I admire both Cia Maritima and Zimmermann for their business development shapes and patterns.
Tell us about your design process from concept, production and to the shelves…
The design process starts with the research for inspiration often animal prints and elements of nature. Then digital prints development, source of fine materials, accessories, fitting, productions, liaising with clients and suppliers, editorial photoshoot and marketing.
Look Z Swimwear is developing quite fast and we have already achieved amazing results. We are currently selling our products in the Iconic Wolf & Badger shop in the prestigious area of Mayfair, London. We are also stocking our products with international retailers in Paris, Spain and Dubai. Look Z has been featured in Marie Claire Magazine as the top 10 British swimwear brands in UK and in the Swimwear Trends magazine 2015 alongside the top luxury swimwear brands.
What do you hate most about your job?
Having a business you need to sacrifice important things such as family time and leisure to succeed.
My main achievements to date were to graduate in both Bachelors and Master degrees from the prestigious London College of Fashion and Central Saint Martins and subsequently opening my own label. My aim now is to, expand our collections range, and continue to grow the business in UK but also internationally.
What advice would you have for anyone starting out in (your field)?
Be preparing for hard to hard work and never give up.
Why do you think British design stands out on the global stage?
I believe British design plays a vital role in the global stage because of its tradition, good technology, education and investment. We have a mixture of talented designers and creative minds from across the globe concentrated in one place.