Brand Interviews

5 Mins with British Jewellery Designer Roz Buehrlen

Wednesday, April 27th, 2016

How do you describe to people what you do and your design style?

I describe myself as a jeweller that loves melting metal and creating little sculptures. I’ve always loved Netsuke. My design style is really based on the subject that I’m working on and what develops naturally by the hand with just a little bit of serendipity dropped in. As someone who carves and sculpts I like to stay as close to the natural form and try to make it really beautiful in the metal.

What sort of comments do you get about your designs?

I get lots of great comments about my jewellery, mostly “I love that” and “Can you carve this for me?” Which is brilliant, I love sharing what I do and other people’s input is part of the design process and inspiration.

What is your background?

I have an eclectic mix of backgrounds. As a child I grew up traveling and living in many different countries. Once I had settled back in the UK I lived and worked at a bronze foundry in Suffolk working on life size sculptures, I then went to Camberwell College of Arts. I loved both of these experiences and they gave me the inspiration to follow a career in design. I then decided to train as a goldsmith and became a jeweller. After concentrating on family life for a while I went back to work as a master pattern maker at The Bill Skinner Studio where I helped launch the brand. I have now built my own studio and foundry and launched my own brand.

Which designers do you rate highly and why?

There are so many designers that are amazing but one that will always stand out is Alexander McQueen. I loved the theatrical beauty and genius designs and his ability to have been such an innovator in the world of fashion.

Tell us about your design process from concept, production and to the shelves…

I always have a sketchbook and pencil with me as a design or idea can come at any time. Once I have decided which story I’m going to use for a collection I start carving the master patterns along with all the component parts. I then make a mould of all the pieces and cast them in my foundry. From all of these I make the finished jewellery.

How do you think your brand has developed?

I think the brand has come a long way. My first pieces were made on the kitchen table but I now have a well-equipped professional studio and foundry. As the brand grows I aim to expand the design style and also have some exciting ongoing collaboration plans.

What do you dislike most about your job?

There is not a lot I dislike about my job apart from spreadsheets but the most difficult part is deciding which designs not to use. It is very easy to get carried away and as an independent designer it’s important to be realistic.

What are your main achievements and what do you aim to achieve now? Past present and future

My main achievement is the launch of my own jewellery range. When I trained as a goldsmith, pattern making and carving was generally not on a course curriculum so it’s basically a little bit of a road of discovery with plenty of swapping techniques with others. I feel that it is amazingly special, something I loved to do as a child is now my job. The future for me is about collaboration. It’s great working with other designers and a small team to see what mischief we can get up to.

What advice would you have for anyone starting out in (your field)?

My advice to other people starting out: it is hard work but nothing beats creative freedom.

Why do you think British design stands out on the global stage?

British design stands out on the global stage as a really strong united creative force that is determined to assert itself as a leader in its field.

5 Mins with British Accessories Brand David Watson

Friday, February 5th, 2016

Shop David Watson Scarves :

How do you describe to people what you do and your design style?

Samuel “David Watson” collaborates with British artists sharing their love on the silk. All the designs are of British locations and scenes and are a mix of different mediums. Currently there are 18 artists involved and Sam is constantly looking for other artwork to artwork to add into the range. The artists are the core of the brand with their stories and photos accompanying the silk in the marketing.

What sort of comments do you get about your designs?

The lovely thing is that everybody likes a different design. I hope that the range of mediums and styles of artwork appeals to as many people as possible without loosing it’s British identity. People may have a favourite design because it depicts a favourite holiday spot, a commute, a dog walk or their home. I love that every time a silk is bought it gives a different story and memory for the purchaser…

What is your background

I have always loved art and fashion and this is a perfect way to combine the two. I have also worked in the Television industry so have always managed to wear clothes that have been a little different and express myself. (more...)

5 Mins With Accessories Designer Lisan Ly

Wednesday, February 3rd, 2016

Shop Lisan Ly :

How do you describe to people what you do and your design style?

A high end label made with a lot of love in London! The customer is the centre of what we do. The label was born from a love of creating beautiful products for style lovers seeking original prints on premium fabrics. The style is playful and fun but also elegant and sophisticated. Prints are created using interests in travel, cultures and architecture and added with a modern oriental twist.

What sort of comments do you get about your designs?

They love it and my designs make them feel happy when they wear it and the quality of the fabrics are of high quality.

What is your background?

I have a background in digital media and IT. A few years ago, I decided to change career direction to fashion and now I have gained experience in Womenswear, accessories and print design. I also have experience on the technical side of fashion garment construction and patten cutting.

Which designers do you rate highly and why?

I love Erdem, Alexander McQueen, Christopher Kane, Iris Van Herpen. They push the boundaries of creativity and are constantly using new innovative fabrics and techniques. You do not (more...)

We Spend 5 mins With Footwear Brand, Oysby.

Monday, December 14th, 2015

Shop Oysby :

How do you describe to people what you do and your design style?

I would say my aesthetic is best described as classic with a modernist twist. I love to take fashion silhouettes that have staying power and give them a totally modernist element. My Decolette pump has gotten quite a bit of attention for the simple beautiful lines of the upper and a totally new take on the stiletto heel. Another standout is the Callin Mary Jane because of its super-clean design with a modern twist of a side tie. Normally Mary Jane's have a buckle but with lacing being so important for Fall I thought to try something new that I had not seen before. The other style I would say was the Mary Tudor slide with the trio wedge.

What sort of comments do you get about your designs?

I haven’t meant anyone that doesn’t want to wear my designs once they get a hold of it. Some of the styles may look a bit too bold or daring at first glance, but once people step into the shoes and see how comfortable and effortless they are, they always want more. I reckon this is why I’ve been able to get celebrities to wear my shoes, not in exchange for anything, but just because they love and want to own the shoes. The décolleté has particularly been a favourite amongst celebrities. (more...)

We Spend 5 mins With Fashion Designer, Liza Veta.

Friday, December 11th, 2015

Shop Liza Veta :

How do you describe to people what you do and your design style?

I tell people that I own a fashion business. I see myself both as a creator and a business manager. I want to create a clothing brand for the modern woman, one that combines elements of strength of character with inner feminine elegance. I want the women wearing my brand to feel special and unique.

What sort of comments do you get about your designs?

I have been overwhelmed with the response I got from my collections. I am fortunate that it has been mostly positive. My favourite compliments to receive are when women tell me that my clothes make them feel more elegant, feminine and confident, because that is precisely the effect I want to create.

What is your background?

I was born in Belarus, which I left at age 23. I graduated from the Belarusian State University and I went on to study mathematical finance at the University of York. When I decided to devote myself fully to my fashion business, I left a professional career in the finance industry to pursue this dream. I had little formal training in fashion or even entrepreneurship - apart from a few sewing and designing classes here and there, and the odd online tutorials. It was a new experience (more...)

5 Mins with Handbag Brand Amber Blu

Friday, December 4th, 2015

Shop Amber Blu :

How do you describe to people what you do and your design style?

Amberblu appeals to a wide range of women.Are designs are bold,vibrant and stylish. Yet are bags range from classy and sophisticated to contemporary and punchy designs. Are bags

are made from the finest up cycled materials. We pride ourselves on using the best up cycled and vegan
leather materials. The colours and designs we use are from our travels around the

world. We like the idea of someone being able to wear the simplest of outfits, but making a statement with a beautifully designed bag.

All our bags are animal friendly,made from up cycled materials and made in the UK. We are a small supportive workforce that work together to produce style, design and quality. We pride

ourselves on only producing limited editions.

What sort of comments do you get about your designs?

Our research has found that a lot of women like to wear something completely different to others. They love the fact that our bags are not mass produced and therefore original pieces. (more...)

5 Mins with British Maternity Handbag Brand, KeriKit

Monday, November 30th, 2015

Shop KeriKit :

How do you describe to people what you do and your design style?

I try to give women both in work or new mothers beautiful well made and well designed products that allow them to keep their individuality and look beautiful whilst in an organised manner!

What sort of comments do you get about your designs?

Everyone has loved the smell and quality of the leather and the size of my bags. They are big bags so that you can actually fit everything inside with ease. The unique IRO has been a great success allowing customers to keep everything in place and easy to find.

What is your background?

I studied Fashion Design at Northumbria university before living in Hong Kong for 2 years as an accessories designer. I then returned to the UK and worked my way up to Head of Design for a supplier to the high street where we supplied everyone from Shanghai Tang to George at Asda. I then went on to become a senior buyer of accessories for 7 years at TK Maxx before leaving to set up my own brand.

Which designers do you rate highly and why?

I Love the work of designers such as Galliano, Gaultier and the late Alexander Mc Queen for their flamboyancy and their portrayal of the female form in a strong and positive way. (more...)

5 Mins With Accessories Brand, Made Of Carpet

Wednesday, November 25th, 2015

Shop Made Of Carpet :

How do you describe to people what you do and your design style?

Welcome to the world of Mary Poppins! At Made of Carpet® we decided to bring justice and restore the former glory of unique and elegant Victorian Carpet bags. For the last 150 years you could find “carpet” bags made of tapestry, kilim, velour and even simple cloth, some of them even have Oriental patterns, but none of them were made of real plushy carpet. We have closely examined all possible modern materials and technologies, and have found those that meet a performance capability of modern machinery, all high quality requirements of the real Victorian Carpet bags and modern health and safety standards.

What sort of comments do you get about your designs?

From “Oh, my granny had a carpet just like this” and “Remember that old dirty carpet we have somewhere in the garage – this is great idea to put it in use!” (This is usually men to their wives or daughters) to “Oh, my God! Do you aware how much it costs at Burberry (Ralph Lauren/Louis Vuitton/etc)?”
(Actually yes, I am aware! Those prices are usually one zero “better” than ours.)

What is your background?

I was a graphic designer for a couple of decades and my latest speciality was localization: languages, alphabets, fonts and cultural differences. I have worked with 46 languages and 9 (more...)

We Spend 5 Mins With Swimwear Brand Amoir Camaira

Friday, October 9th, 2015

Shop Amoir Camaira :

How do you describe to people what you do and your design style?

Our style is classy and elegant. Women who purchase Amoir Camaira do so out of an aspirational dream to live up to the life we portrait in our brand identity. Our customers are generally women who live glamorous lifestyles, vacation in luxurious settings and require rich tones, fabrics and trims to set them off against these sophisticated backgrounds. If our customers don’t already live this life, they aspire to!

What sort of comments do you get about your designs? 

People always comment on the quality of our fabric and the light weight of our trims. They are amazed at how soft and delicate our designs are and how well fitting each garment is. It is a great testament to the company as we promote luxury and great craftsmanship.

What is your background?

My background is varied, but my underlining interest in product development and fashion has always stuck. I am an admirer of life, which is something that thankfully developed over time. I appreciate luxury, people and opportunities. I travel well and have a huge network of talented people (more...)

5 Mins With Vintage Jewellery Brands Lulu & Belle

Monday, October 5th, 2015

Shop Lulu & Belle :

How do you describe to people what you do and your design style?

Lulu and Belle is a carefully curated collection of vintage costume jewellery from the jewellery design houses of the past century. Our taste is eclectic but we are drawn to beautifully crafted pieces and pieces that tell the story of their decade.  We are always drawn to special pieces we would love to wear ourselves. The collection we have at the moment has pieces of jewellery from across the 20th century but we have a particular fondness for the geometric Art Deco era pieces, the dramatic glamour of mid-century jewellery and the classic 1960s pieces that remain effortlessly wearable today.

What sort of comments do you get about your designs?

We do our best to source our vintage pieces in excellent condition and we’ve been amazed at some of the events and pop-up shops we’ve held, where people think the jewellery is new and don’t always realise that a piece can be up to 70 years old or in some cases even a hundred years old.  It’s amazing though when you see a piece of gorgeous vintage jewellery with a contemporary outfit and how it can completely change the look. A lot of people get really excited about that.

What is your background?

We are a husband and wife team and come from completely different backgrounds.  While I was studying for a journalism degree in my twenties, I had the wonderful luck of finding a part time job in one of Ireland’s best established antique and vintage costume jewellery shops. It was a very unique business and I had the opportunity to get hands on with gorgeous vintage jewellery and to learn about the styles and designers. I was completely hooked from the start and loved in (more...)