Brand Interviews

5 Mins with New Brand to IB.com Family, Maria Zureta.

Thursday, September 25th, 2014

Shop Maria Zureta :

How do you describe to people what you do and your design style?

I’m a London based designer creating one-off necklaces, bracelets, headpieces and chandeliers made with antique costume jewellery, reclaimed chains and found objects. I’m heavily influenced by the Georgian, Victorian and Edwardian eras, extending all the way to the 1950’s. In truth, Maria Zureta fashions a style that is timeless, lasting and totally exclusive.

What sort of comments do you get about your designs?

I often hear words such as original, inventive and most important, unique.

What is your background?

I’ve studied TV and video production in the US and worked in London producing reality shows before accidentally moving into the jewellery business.

Which designers do you rate highly and why?

I adore all handmade things, from jewellery to garments. So I have a tremendous respect for all skilled workers out there that designs and assembles together by hand every piece they produce. (more…)

5 Mins with New Brand to IB.com Family Guirado Design

Monday, September 22nd, 2014

Shop Guirado Designs :

How do you describe to people what you do and your design style?

I’m the Creative Director and Chief Designer of Guirado Design. I use select fine art work by my late father, Spanish Master Artist Juan Antonio Guirado and reinterpret them into designs that create beautiful textiles and fashion forward luxurious scarves. I literally create ‘Wearable Art’!

What sort of comments do you get about your designs?

So far it’s been nothing but huge complements on how stunning the design is and the quality of the scarves. They are truly unique pieces and the art work lends itself beautifully to fabric, as it creates new patterns when draped around the neck.

What is your background?

I studied Fine Art and Textile Design at school, and wanted to go to Art School to study Fashion, but I was discovered by VOGUE‘s booking director when I was  15 years old and decided that it was far more fun to  travel the circuit – Paris, Milan, London etc. - working as a successful fashion model.  I  was asked to do an episode of  the UK cult TV show TFI Friday in 1996 as “The Gorgeous Girl‘ and  ended up being a weekly fixture until 1998. It totally changed my career path and I ended up hosting various TV shows before signing a music publishing deal with Universal Music (music being my other love and potential career), and moving to Los Angeles.  My Mother worked as  a seamstress and my Father a famous artist so I feel I have returned to my roots having grown up surrounded  by yards of fabrics and the smell of oil paints!

Which designers do you rate highly and why?

I worship Diane Von Furstenberg for her amazing sense of practical glamour! Her wrap dresses are the absolute classic chic, I own about 6 of them. I’d LOVE to collaborate on a print for a wrap dress with her, I can see my designs working really well! I also love Frida Giannini, the Creative Director for Gucci. I’ve been obsessing over the Gucci collections since she took over. They’re (more…)

5 Mins with Emi Jewellery

Wednesday, September 17th, 2014

Shop Emi Jewellery:

How do you describe to people what you do and your design style?

I’d say that I am somewhat sporadic like my collection. The brand doesn’t follow trends and nether do I really. I’m inspired by the world around me, and a lot of the time it depends on where I am in the world and what I am doing at that time which inevitably defines the collection. Really, Emi is a reflection on my life at that present moment.

What sort of comments do you get about your designs?

Lots and lots of people say the brand is very unique and playful which is what my customers love. Emi is described as fun, free with a touch of bohemianism. The word “Emi” is a Japanese girls name which means “beautiful or smile” and that’s the way I see the world.

What is your background?

I started working in VM for Marks & Spencers when I was 16. I did that job for 3 years and then went on to create my own wholesale clothing company when I was 19 to fund my university studies. I studied Surface Pattern Design (textiles for fashion) in Swansea University. I sold the company and liquidated the assets to then create Emi Jewellery, which started off as a hobby really.

After Uni, I took a job working in merchandising for JD Sports in Manchester and I developed a taste for buying. I then worked for a start up company in buying in Manchester for about 1.5 years. A head-hunter saw my CV and sent me for an interview to work at Vans Head Office in Switzerland – which I got the job for! I emigrated over here 3 years ago. I worked at Vans in Merchandising for only 3 months before moving into the luxury brand 7 For All Mankind where I worked as a buyer/allocator. I left there, did a small stint at Guess as the eComm buyer and (more…)

5 Mins with Clothing Brand ROSAvelt

Tuesday, September 9th, 2014

Shop ROSAvelt :

How do you describe to people what you do and your design style?

ROSAvelt’s style concept is classic and we describe our collection of limited edition as evergreen; created using handpicked fabrics in limited quantity, something women can wear for many seasons without going out of fashion.

Our main source of inspiration is found in nature, we love working natural inspired prints in beautiful colours and tailoring them to classical cut clothing pieces.

What sort of comments do you get about your designs?

We receive a lot of lovely feedback, the most popular comments that we hear are unique, classic and refreshing, which very much aligns with our style strategy.

What is your background?

From a very young age I have always had a love of beautiful fabrics, colours and fashion. I was always designing my own outfit, even hand-sewing my own outfits for dolls.

Later on, I decided to choose a different path and embarked on a career in engineering and investment banking; this however did not allow me to pursue my creative interests to the degree I wanted. After much hard work, years of background work and research I was able to launch ROSAvelt in 2012.

Which designers do you rate highly and why?

I admire the work of so many designers, but if I had to pick just a few I would say; Jenny Packham for her classical looks, Mary Katrantzou for her nature- inspired bold prints and lastly Victoria Beckham for being persistent and getting recognition for her clean cuts

Tell us about your design process from concept, production and to the shelves…

Our process begins with the basic design; we usually take aspiration from nature, classical shapes, and vintage influences. We then head out to source materials in-line with the season favourites.

To avoid the mass production market and to keep our clothing as limited as possible, we work with a small team of very skilled, old school tailors in Asia.

How do you think your brand has developed?

Since the launch of the site in 2012, we have worked hard to establish a name for ourselves within the industry. We believe in organic growth and work hard to follow these ethics, ensuring that we reach out to a targeted audience that love our products. (more…)

5 Mins with Clothing Brand Chlorophile

Thursday, September 4th, 2014

Shop Chlorophile :

How do you describe to people what you do and your design style?

Chlorophile is a creative brand, founded by design graduates with a deep sense of social responsibility. We are a brand that is fashionable and trendy with an ethos that addresses social issues. From our collection of vibrant tops and tees to our robust and dependable denims, style is infused with integrity to provide ethical comfort and fitting designs.

What sort of comments do you get about your designs?

People feel that our designs are vibrant, trendy, dynamic and bold; matching up to other mainstream brands.

What is your background?

We are design professionals who met during studies at the reputed University of the Arts London. Having years of experience in the fashion and textile industry, we combined a deep sense of social responsibility with entrepreneurial drive to create a brand that can be a vehicle for our passions.

Which designers do you rate highly and why?

Brands like People Tree and Edun are an inspiration as the earliest pioneers of ethical and environmentally friendly fashion in the mainstream market. We commend their efforts in promoting sustainability and helping people in the world’s most marginalised communities escape poverty through support of Fair Trade producer groups. We also have a lot of respect for Stella Mc (more…)

5 Mins with Clothing Brand Cahide Bodur

Friday, August 29th, 2014

Shop Cahide Bodur :

How do you describe to people what you do and your design style?

I am a contemporary British brand based in London. My designs are luxury and modern pieces created with experimental creative cutting and shaping. Collections are based on a concepts which shaped the garments, makes them unique and interesting. My brand focuses on construction and quality finishes. As well as creating wearable pieces, I also focus on statement pieces with timeless appeal complimenting the feminine silhouette.

I am experimental with style and techniques in both 2D and 3D where she uses collage, hand drawing, hand stitching, textile manipulation and print. My unique style gives my work a distinctive and contemporary style utilising an unusual combination of fabrics and colour.

What sort of comments do you get about your designs?

Usually comments are very positive and encouraging.  I heard many times that pieces are unique. Detailed but wearable. Quality and finishes are very good.

What is your background?

I was born in Germany, Pinneberg and raised in Turkey, I moved to London in 1991, when I worked in administrative roles until I studied Fashion Design and Realisation at London College of Fashion. Graduated in 2011.

Which designers do you rate highly and why?

Undoubtedly, McQueen is the must highly rated designer for me.  Chalayan inspires me, encourages me to experiment.  Love love Gareth Pugh.

Classics are also massive inspiration; Channel, Dior, Valentino and  many other….

Tell us about your design process from concept, production and to the shelves…

Design process starts with deciding on concept and this could take a while; finding a subject exciting, moving so that you can explore the idea further and start researching.   This means spending a lot of time in Libraries, visiting exhibitions, looking into anything interesting etc.. can take your idea to a design process. Coming up with design ideas can be in many ways, I usually experiment on mannequin, I prefer to see and feel the the fabric on a mannequin, see how it moves, shapes.  Also great to draw all the time, amazing way to process your ideas by using various drawing techniques. Once you satisfied with your designs, start making the patterns and samples. Photo shoot and finding a market for your designs are the next steps to end your products on the shelves of a shop.

How do you think your brand has developed?

My brand start developing as soon as I graduated, with small steps but consistently.  Start selling my garments was very encouraging and it pushed my brand further field to explore more and more.

What do you hate most about your job?

I only wish I have more time and energy for my designs. There is business side  to run and it involves many other areas to work on it.  But no hate at all, as long as love what you do, no problem. And I do.

What are your main achievements and what do you aim to achieve now? Past present and future

Past achievements  are various, creating my own brand and name, selling my garments in shops, having my garments worn by celebs, magazine editorials etc…Future to expose my up and coming collection, go further with selling and developing my brand globally.

What advice would you have for anyone starting out in (your field)?

Have a degree in Fashion, Hard work is must, Inspire by Art, Music, Nature, People, Be passionate, more importantly ” Love what you do”

Why do you think British design stands out on the global stage?

Having Great Colleges, Freedom to Explore and Create, No boundaries. Amazing Galleries, Art events, London” with Many Opportunities, Creative and Open Minded People, Fabulous environment to feed the Creativity.

 

 

 

 

5 Mins with British Swimwear brand Look-Z

Thursday, August 7th, 2014

Shop the Look-Z Swimwear Collection :

How do you describe to people what you do and your design style?

My Design Style DNA is a fusion of intricate, exclusive prints inspired by elements of nature, exotic animal skin and sexy well shaped bikinis to achieve the perfect fit and accentuate woman sensuality. My designs are for sexy, glamorous, self-confident woman who are not afraid to stand out in the crowd.

What sort of comments do you get about your designs?

People often say that our products have astonishing prints and amazing quality of material.

What is your background?

I currently hold a Ba Honours degree in Fashion Design Technology Womenswear , a Master degree Digital Print from London College of Fashion and a professional experience including  working for the prestigious British Fashion Designer  John Richmond in the print design department.

Which designers do you rate highly and why?

I admire both Cia Maritima and Zimmermann for their business development shapes and patterns.

Tell us about your design process from concept, production and to the shelves…

The design process starts with the research for inspiration often animal prints and elements of nature. Then digital prints development, source of fine materials, accessories, fitting, productions, liaising with clients and suppliers, editorial photoshoot and marketing.

How do you think your brand has developed?

Look Z Swimwear is developing quite fast and we have already achieved amazing results. We are currently selling our products in the Iconic Wolf & Badger shop in the prestigious area of Mayfair, London.  We are also stocking our products with international retailers in Paris, Spain and Dubai. Look Z has been featured in Marie Claire Magazine as the top 10 British swimwear brands in UK and in the Swimwear Trends magazine 2015 alongside the top luxury swimwear brands.

What do you hate most about your job?

Having a business you need to sacrifice important things such as family time and leisure to succeed.

What are your main achievements and what do you aim to achieve now? Past present and future

My main achievements to date were to graduate in both Bachelors and Master degrees from the prestigious London College of Fashion and Central Saint Martins and subsequently opening my own label. My aim now is to, expand our collections range, and continue to grow the business in UK but also internationally.

 What advice would you have for anyone starting out in (your field)?

Be preparing for hard to hard work and never give up.

Why do you think British design stands out on the global stage?

I believe British design plays a vital role in the global stage because of its tradition, good technology, education and investment. We have a mixture of talented designers and creative minds from across the globe concentrated in one place.

5 Mins with British Lingerie Brand Arabel

Friday, July 18th, 2014

Shop Arabel :

How do you describe to people what you do and your design style?

My design style is flirty, feminine and effortlessly chic.

What sort of comments do you get about your designs?

Petite women looking for a special lingerie set for their wedding night and honeymoon often contact me. They say how happy they are to find lingerie in their size that fits properly and makes them feel beautiful and sophisticated.

What is your background?

I was passionate about fashion designand luxury lingerie for years. However, I noticed though that many stores didn’t carry my size and when they did the bras were often heavily padded and not at all me. I found I either had to sacrifice fit or style. I had always loved sewing so I decided to start learning how to make lingerie that fit me properly and looked beautiful.

Which designers do you rate highly and why?

In terms of lingerie I love Made By Niki, especially their innovative use of materials. They really knows how to dress a female figure! For fashion I adore Alexander Mcqueen and Karl Lagerfeld (but who doesn’t?). (more…)

5 Mins With Accessories Brand: Sunita Mukhi

Tuesday, July 15th, 2014

 Shop Sunita Mukhi :

How do you describe to people what you do and your design style?

My designs depict elegance and style; perfectly portrayed by the extremely stylish Anna Dello Russo, the impeccable fashion icon that was spotted wearing my designs. Each of my bags has a story behind it of a great woman; the capsule collection, embraced for its striking detail and character, celebrates women who have not had an easy time achieving greatness but even in the face of daunting odds, have still managed to rise to the top. Additionally, the use of the Evil Eye symbol (being a sign of protection and good luck) along with bright and vibrant colours put together makes my bags in this collection stand out.

What sort of comments do you get about your designs?

They are original, unique and outstandingly stylish.

What is your background?

I was born and raised by my Indian parents in Malta, exposed to sumptuous fabrics from a very young age due to my family’s textile business. Additionally experiencing a new world of deluxe cultures and exotic fabrics with my stay in Nigeria, Africa. I had an interest in fashion and design from a very young age; because of my very beautiful and creative mother and my father’s opulent and luxurious textiles business. This interest was always within me but emerged after I moved away from the family (more…)

5 Mins With British Clothing Brand: Reo and Eli

Monday, June 30th, 2014

Shop Reo and Eli

How do you describe to people what you do and your design style?

Reo&Eli clothes have a clean, simple, effortless aesthetic. I create clothes that are versatile and not trend led. There is a slight street edge influence in some of my pieces as my girl is a mix of cool and classic.

I’m very much influenced by everything from street style, art, music, colours…

What sort of comments do you get about your designs?

-They love the quality and the ease of the pieces.

-Its nice that Reo&Eli’s pieces can be layered on with other designs.

What is your background?

I’m self taught but started out as a fashion buyer.

Which designers do you rate highly and why?

I love Celine for her clean styling and Alexander Wang for his mix of cool and androgyny look.

Tell us about your design process from concept, production and to the shelves…

My creative process is very sporadic. I don’t have a method to how I create. I get inspiration from absolutely everything. I’m always documenting my research ideas all the time.

When it comes to putting together the collection, I first spend a lot of time in fabric shops, getting swatches, deciding on colours based on my research and documented inspiration.

The process then carries on from there until I get to my finished product.

I don’t like to give myself set deadlines on things as I feel creativity should be free flowing and change as and when it needs to do.

A garment could change again right at the last minute.

How do you think your brand has developed? (more…)