Brand Interviews

5 Mins With New Brand to IB.com Family: Faye Marie Jewellery

Friday, April 11th, 2014

Shop Faye Marie Jewellery :

How do you describe to people what you do and your design style?

Faye Marie is a luxury fashion jewellery brand with its focus on creating luxury, fashion conscious adornments with a narrative. I make all of the jewellery myself in my studio near Hatton Garden, the Faye Marie style is bold and modern with an emphasis on high quality.

What sort of comments do you get about your designs?

The response I usually get from clients is that my jewellery is distinctive and well made. I’m a bit of a magpie I love shiny things, so I am very conscious about getting the perfect finish on my pieces.

What is your background?

I was brought up in Shropshire and moved to London at 18 where I studied Jewellery Design at Central Saint Martins. I since went on to develop my bench skills interning for edgy jewellery brand Dominic Jones and global luxury brand Shaun Leane. I started the Faye Marie brand at the start of 2013 and couldn’t be happier. (more…)

5 Mins With New Brand to IB.com Family: Ethologie

Friday, March 21st, 2014

Shop Ethologie:

How do you describe to people what you do and your design style?

I see myself as a servant of fashion who always reverts back to the female’s form as my inspiration.

What sort of comments do you get about your designs?

Great attention to detail.

What is your background?

I graduated in womenswear from Central St. Martins and worked with several labels in Saville Row. I have designed for my own fashion label since 2008.

Which designers do you rate highly and why?


Yves Saint Laurent for his sensitivity towards women. Coco Chanel because she thinks like a man and dresses like a woman. Azzedine Alaïa because I love the fact that he’s made women look sexually powerful.

Tell us about your design process from concept, production and to the shelves…

When I begin a collection, it’s based on how I feel which I try to translate into the garments. I start with a photograph of inspiration, such as a painting or era, and pick out the details that interest me. The garments then evolve over production, and consult with stockists that fit the style of the brand. (more…)

5 Mins With New Designer to IB.com Family: Tomasz Kociuba

Wednesday, March 19th, 2014

Shop Tomasz Kociuba

 How do you describe to people what you do and your design style?

I was born on the 8th of January in 1986.

I am  London – based fashion designer with a label in his own name. From the early childhood I was interested in fashion.

I was constantly sketching and looking through magazines on the latest international trends.

Passion has become a way of life.

My earliest fashion influences were black and white movies from 1940s and 1950s with great actresses: Elizabeth Taylor, Rita Hayworth, Marlene Dietrich, Grace Kelly.

With a twist of creative energy I like to experiment with the fabrics and mix different materials.

My favourite’s fabrics are: satin, chiffon, taffeta, velvet and wool.

Each creation comes individually, so it’s hard to find in mine designs clothes that are repetitive in terms of fashion.

(more…)

5 Mins with British Brand Augustine Jewels – New to our IB.com Family

Monday, March 10th, 2014

How do you describe to people what you do and your design style? 

We make ‘the most exquisite hand made jewellery’. Our design style is classical modern with an incredible focus on proportion, movement and the finest hand made craftsmanship, which is so rare to find these days.   Each piece of jewellery evokes a sentimental and emotional moment.

What sort of comments do you get about your designs?

“I thought your collection was beautifully designed, perfectly proportioned in terms of wearability and am really impressed by what you have done. “ (CG – Private Client)

‘I am hugely impressed and indeed salivating at the sight of these gorgeous pieces!’ (LF – Private Client)

‘Augustine Jewels brings its glorious bounty of jewels to our fingertips in the launch of its new e-commerce site. Designed and founded by Alexandra Morris Robson - her collections, although inspired by her world travels are all  handmade in England by London’s finest craftspeople. Using purely 18ct gold, platinum and sterling silver with precious stones and diamonds, we are particularly attracted to the Cotswold floral collection! ‘ (Review in Eve’s watches )

‘I love pretty jewellery, and Augustine Jewels is a brand new love of mine. All handmade in England, their beautiful, glamourous collections are perfect to be worn on a special occasion, or even every day.’ (Review – Diary of a Jewellery Lover)

‘This week’s Valentines inspired post is all about a classic touch vibrant colour and form aimed straight at the heart. Scintilating clusters of rubies, pink sapphires, garnets and diamonds is (more…)

5 Mins with Jewellery Brand Wentworth Alexander Design – New to IB.com Family

Saturday, March 8th, 2014

How do you describe to people what you do and your design style?

I am a designer. With a lifelong passion for jewellery and training as an architect, I have managed to combine my two loves.

My design style is ‘timeless elegance’. Jewellery you can wear today or in 20 years, day or night.

What sort of comments do you get about your designs?

That they are beautiful, elegant and understated. You can wear them at work or on a night out!

What is your background?

I studied Architecture in Australia, and then worked in both Sydney and London as an architect for 15 years. My experience in Architecture led me into jewellery design. The houses I worked on were bespoke with intricate detailing often designed at a scale of 1:1. Now with two young children and the time to indulge myself with what I enjoy, I started designing jewellery.

Which designers do you rate highly and why?

Espie Dods (famous Australian architect) (more…)

5 Mins With New Accessories Designer to IB.com Family: Peach Pink London

Wednesday, March 5th, 2014

How do you describe to people what you do and your design style?

We design beautiful leather bags and purses for the modern woman. We like to include multi functional details that mean that woman can use the bags in different ways to fit into their busy lifestyles. Our style is understated with subtle branding- we chose the Peach blossom Moth as an indigenous Moth of the British Isles and emboss this on removable luggage tags and on the lining of the bags.

What sort of comments do you get about your designs?

Our customers appreciate the soft leathers that we use, the colours that we choose and the practical details e.g. mobile phone and tablet pockets that we include in our designs. They like the subtle Moth branding that sets us apart from other more obviously branded collections.

What is your background?

We are both ex Buyers from High street retailers. Helen has always had a passion for design and product development and Vanessa focuses on quality and the marketing of our brand to both wholesale customers and end consumers. (more…)

5 Mins With New Jewellery Designer to IB.com Family: Goldie Rox

Friday, February 28th, 2014

How do you describe to people what you do and your design style?

Food makes my world go round, so creating a collecting that immortalises some of my tastiest favourites in gold seemed too good to be true.

What sort of comments do you get about your designs?

They look good enough to eat!

What is your background?

I studied fashion, specialised in rough diamonds, worked for a number of prestige jewellers, all the while indulging in burgers, burgers, burgers. Something had to give!

Which designers do you rate highly and why?

If we’re talking fashion I love Kit Neale – his use of colour, food, fruit – all put together in such an uplifting and vibrant way that doesn’t feel like he’s trying to please anyone in particular. He designs what he loves, and I like that.

For jewellery, well that’s a tricky one – for pure creativity and contemporary beauty I love Delfina Delettrez, Lucy Folk, Solange Azagury Partridge, Hattie Rickard. Then there are the timeless classics like Bvlgari, Graff, and DeBeers. My background in fine jewellery means that fine jewellers such as Bvlgari express a richness and tradition I love deeply.

Tell us about your design process from concept, production and to the shelves…

The recipe starts at my kitchen table. Throw in a little help from caster, moulders, and platers. Mix with my personal touch to finish and polish, and the dish is complete. Makes it sound so simple!

How do you think your brand has developed?

Well I think people are starting to recognise my brand, and the more they know about me and my diamond valuing background they get the concept of the diamond branding.

What do you hate most about your job?

I’d love to be able to spend all my time making jewellery – the reality of building a brand and running a business can be very different.

What are your main achievements and what do you aim to achieve now? Past present and future

My greatest achievement is eating six burgers in two hours. Ha I’m joking, my greatest achievement is becoming a rough diamond valuer, the youngest in the world in fact. There were many hurdles to overcome, and they were all worth it.

In the future I hope to have built my brand so I know Father Christmas on a first name basis –  I hope he’s so familiar with me from all the wish lists that he commissions me to make a golden carrot for Rudolph.

I am so excited to keep designing, and eventually incorporate diamonds and gemstones into my collection, I would really like to use my fine jewellery background for Goldie Rox.

What advice would you have for anyone starting out in (your field)?

Ask lots of questions, and don’t be embarrassed! You have to love what you’re designing and what you do, so always stay passionate. Also think bigger than the product – we live in a branded world.

Why do you think British design stands out on the global stage?

We’re a small island for all the creativity that exists here!

Shop Goldie Rox :

5 Mins With New Jewellery Designer to IB.com Family: Soomin

Monday, February 24th, 2014

How do you describe to people what you do and your design style?

I design and make luxury accessories that are feminine, quirky and unique.

What sort of comments do you get about your designs?

Most people say how unique and interesting they are, and people always smile when they see my designs which is always really nice!

What is your background?

I was born in Korea but moved to Australia when I was 4. I studied Fashion and Textiles design at the University of Technology in Sydney, Australia. I did a double degree with International Studies as well so got to go live in France for a year which was amazing! I then went on to work for a French Lesage couture embroiderer and after a short stint with him, I moved onto bridal couture for a few years before I got married, moved to London and started my label.

Which designers do you rate highly and why? (more…)

5 Mins With New Jewellery Designer to IB.com Family: Trynka

Friday, February 21st, 2014

How do you describe to people what you do and your design style?

My designs are inspired by geometric forms and patterns found in nature and anthropology, reduced down to striking and impactful shapes.

What sort of comments do you get about your designs?

Like cloud spotting, or ink blot testing, it’s really interesting to see how people interpret my abstract shapes differently. For example, my ‘Comet’ necklace has reminded people of origami planes and comic book strips. I love that, it’s a fun and unexpected by-product.

 

What is your background?

I was in advertising for 4 years before I discovered jewellery making. I went on a ‘make a ring’ day course and was instantly hooked. From that point on, I booked lesson after lesson and began collecting tools. Last year I decided to take the leap, quit my job, and really focussed on developing the Trynka brand, and I haven’t looked back.

Which designers do you rate highly and why?

When my work started to take on a coherent aesthetic, one of my tutors advised me to check out Hannah Martin. She makes androgynous jewellery and her tagline is “Jewellery for men, that girlfriends will steal”. As a former copywriter I’m envious of that line for several reasons.

Outside of the jewellery world I love Osman (Yousefzada). His clothing is minimalist yet commanding – all sharp cuts and bold colours.

Tell us about your design process from concept, production and to the shelves…

Conceptualising is the most fun. If I find something interesting or just pretty, I like to sit with a notepad and ruminate over it for a good while. A new piece I’m working on (more…)

5 Mins With New Designer to IB.com Family: Dee Izmail

Wednesday, February 19th, 2014

How do you describe to people what you do and your design style?  

I am a ready to wear high fashion designer and manufacturer. I sell online and through independent boutiques. I also supply stores through sales agents. As well as this I am a trained couturier so also able offer a bespoke service.

What sort of comments do you get about your designs? 

Wow, very sexy!  That’s beautiful!

I’d love to wear this piece.

Where can I buy the pieces.

What is your background​​?

I had an huge ambition to become a dancer/model as a youth and drawn towards the world of music, night life & performance.
I sustained a retail Clubwear brand from central London where I was also assigned by Virgin record as one of the main creators for the Spice Girls clothing in 1997.

Moving away from retail after 12 years, I secured various positions as Head designers for suppliers to H&M, J.Norman, Tesco, Top Shop, DP, etc. working out of China, Romania, Turkey and India. During this 9 year chapter I also worked on contracts with Luxury brands such as my own & Milla. (more…)