How do you describe to people what you do and your design style?
Samuel “David Watson” collaborates with British artists sharing their love on the silk. All the designs are of British locations and scenes and are a mix of different mediums. Currently there are 18 artists involved and Sam is constantly looking for other artwork to artwork to add into the range. The artists are the core of the brand with their stories and photos accompanying the silk in the marketing.
What sort of comments do you get about your designs?
The lovely thing is that everybody likes a different design. I hope that the range of mediums and styles of artwork appeals to as many people as possible without loosing it’s British identity. People may have a favourite design because it depicts a favourite holiday spot, a commute, a dog walk or their home. I love that every time a silk is bought it gives a different story and memory for the purchaser…
What is your background
I have always loved art and fashion and this is a perfect way to combine the two. I have also worked in the Television industry so have always managed to wear clothes that have been a little different and express myself.
I dabble in most forms of art but so far I haven’t designed a silk print!! Maybe watch this space!
I love a lot of the classic scarf designers such as Hermes and particularly enjoy the humour and styling of brands like Ted Baker and innocent.
I enjoy lots of different artwork and to name a few but by no means a rounded list of my taste; Salvador Dali, David Hockney, Roy Lichenstein, Pablo Picasso, and Henri Rousseau..
Tell us about your design process from concept, production and to the shelves…
I meet and find artists from across Britain and collaborate with them to create designs that people can relate to, whether it is the colours, patterns, style, or simply the location.
The silk is all printed, cut and hand finished with hand rolled hems in the south of England.
All the products come in DW gift boxes with information cards giving background information about the relevant artist.
How do you think your brand has developed?
David Watson is a very new brand and has been trading for a month or so however I have worked on the project behind the scenes for over a year. The brand is constantly evolving with new designs and ideas.
The core of the brand is wearable art, the silk pocket squares and scarves are a perfect blank canvas to share the art I love and a timeless addition of colour and stories to peoples outfits. This will never be lost.
What do you dislike most about your job?
I don’t dislike anything, it is amazing to combine my passion with my work.
What are your main achievements and what do you aim to achieve now? Past present and future
The feeling of seeing my silk in shops and being worn by people I don’t know is amazing. It is a very surreal feeling.
I hope to see the David Watson brand available to more people and to continue growing.
What advice would you have for anyone starting out in (your field)?
There are lots of challenges not problems. Make sure you stay unique and keep your identity while taking advice and inspiration from others.
Why do you think British design stands out on the global stage?
British products are classically popular and will always appeal internationally for their quality, heritage and style.