Archive for November, 2016

5 Mins With British Brand Avalanche Jewellery..

Monday, November 28th, 2016

Shop AVALANCHE JEWELLERY :

How do you describe to people what you do and your design style?

I design striking, bold jewellery. Edgy but chic. I want women to feel confident and empowered when they wear my pieces.

What sort of comments do you get about your designs?

Where can I get one of those?!

What is your background?

I grew up in rural Devon with two very creative parents who encouraged my brother and me to try our hands at all sorts of artistic activities. When I was a kid I was always making things, I had a woodwork bench outside my bedroom. I also built a darkroom in the utility room. I went on to study Performance Art and Photography before moving to Paris for a year where I worked as a photographer's assistant for some time. I retrained in Jewellery Manufacture at Holts Academy in Hatton Garden.

Which designers do you rate highly and why?

There are so many! I really love Vivienne Westwood and Alexander McQueen as I love the British punk aesthetic. My favourite jewellery designer is Pamela Love. In fact I became a little bit obse

ssed with her and that's what made me want to start designing jewellery. Not that you would know it now from my work.

Tell us about your design process from concept, producton and to the shelves...

Any ideas and inspiration I'll scribble into my notebook. I'm terrible at drawing so these usually look pretty awful! Inspiration comes from everywhere - I love looking at what people are wearing and London is especially great for this. I'll first make each piece in wax and get it cast into silver where I'll work on it until I'm completely happy with it. These will become the prototypes from which I'll get moulds made. Until recently I would hand finish each piece myself. Now I have amazing artisans in Thailand who do a wonderful job.

How do you think your brand has developed?

The biggest development has been outsourcing my production. This was a big decision for me as what I've always loved is being at my bench and getting my hands dirty. But I still get to sit at my bench, only now it's less repetitive and more relaxing.

What do you dislike most about your job?

Nothing! Seriously. Well ok, maybe doing accounts isn't my favourite way to spend a morning...

What are your main achievements and what do you aim to achieve now? Past present and future?

I'm always really chuffed when I secure a new stockist and I want to keep expanding. I'm currently working on my second collection. It's going to be a lot bigger than my first and I'mexcited to see it finished. My plans for the future are to expand internationally, starting with France (I'm half French with lots of family there so it feels like a good starting point).

What advice would you have for anyone starting out (in your field)?

The best advice I was ever given was to make sure you have decent photos of your pieces, this really does go a long way. Also, don't try and keep everyone happy wth your designs - if you can be confident with your style and stick with it you'll have greater success.

Why do you think British design stands out on the global stage?

Having lived in both Paris and London I'd say there's an open mindedness in London which is also true of British design. Don't get me wrong, I think Paris has it's own qualities, but it's definitely far less brave when it comes to design.

5 Mins with British Clothing Brand Monks On Vacation

Friday, November 18th, 2016

Shop Monks on Vacation :

How do you describe to people what you do and your design style?

We create contemporary, stylish and versatile niche collections while utilising the best of British knitted fabrics and manufacturing. The design style is simplistic and authentic.

What sort of comments do you get about your designs?

Overwhelmingly the comments centre on the quality and luxurious feel of the fabrics. Feedback also mentions our designs which compliment any body shape and in which the customer feels fabulous whether wearing the garment during a busy day or relaxing into the evening.

What is your background?

A degree in Art History and a small business while living in Asia working alongside a small number of seamstresses on evening dress designs for a Dress hire company I had with a friend. We also had an accessory business also based in the Far East.

Which designers do you rate highly and why?

A bit predictable but I have an awful lot of admiration for Victoria Beckham, not least for turning her hand to a completely different workspace, alongside the inevitable high level of  scrutiny, in a very competitive business. I think she has proved herself without doubt and her designs transcend catwalk to the high street seamlessly.

Tell us about your design process from concept, production and to the shelves…

I design all the time in a sketch book which is ready then to reference when the time comes for putting into practice. Designs are worked on and toiled with fabrics which are knitted in a Leicester factory. Each season we develop a unique print with Scottish print designer Katie Charleson which is then worked into a statement piece for our collection. This season we combined the print with a bespoke fabric from our fabric producer to make a limited edition piece ,the Maisie Dress . This has a fabulous stretch which moulds round each body type to flatter curves and accentuate the figure. The best bit is it washes on 40 degrees, leave to hang dry and no need to iron!

How do you think your brand has developed?

We only launched 15 months ago but already we have a following for our small collections which consist of pieces which work beautifully with each other to form the perfect capsule wardrobe. Our pieces are ideal for a weekend beak away or a summer vacation as the fabric packs well along  with the neutral colour pallet of our basics, which offset a splash of colour in a selected piece. The versatility of our garments ensure they can be worn throughout the day and into the evening with a quick change of shoe or jacket to dress up or down.

What do you dislike most about your job?

Paperwork and accounts !!!

What are your main achievements and what do you aim to achieve now? Past present and future

Our main achievement to date was to get our second collection out online. We now want to reach beyond where we are currently to gain greater brand awareness on which to build. Ideally we would love a loyal repeat customer base who appreciate quality, beauty and creativity in the form of a slow fashion brand, producing transitional designs which work all year round and which give true value per purchase!

What advice would you have for anyone starting out in (your field)?

Surround yourselves by people who are the very best in their field, whether it be in fabric production, the quality of manufacturing or the web designer who brings your story to life. I’ve been so lucky to have a great team around me which makes such a difference to getting through  the daily workload!

Why do you think British design stands out on the global stage?

I think British designers aren’t scared to push the boundaries and have a fabulous environment to be inspired by. We have amazing city culture, not only in London but Manchester, Glasgow, Bristol etc which exude a wonderful creative culture alongside inspiring design studios and colleges.

5 Mins with British Brand Alison Fern Jewellery...

Tuesday, November 15th, 2016

Shop Alison Fern Jewellery :

How do you describe to people what you do and your design style?

I am a self taught jewellery designer living and working in London and all of my pieces are individually crafted by hand and in limited quantities. I studied Art and Design at University and originally started experimenting with making jewellery as a creative outlet while working in the Art world. However before all of this I spent my childhood playing and dreaming by the Suffolk coastline. Combining the influences of nature and the city my design sensibilities swing between delicate and feminine, and then a desire for something a bit tougher and with an edge.

What sort of comments do you get about your designs?

The other day someone told me that they’d just seen my website and my jewellery was ‘beautiful', and 'very creative’. It’s a simple description but I’m happy with that!

What is your background?

I started out my career in Picture Research which was a job which needed creative thinking and a flair for recognising the importance of the visual in telling a story. I seemed to have so much more to say and ideas to express that I was always looking for a creative project on the side!

Which designers do you rate highly and why?

If we are talking high end fashion I have always loved and admired Martin Margiela’s designs and aesthetic. Isabel Marant I love for making comfortable edgy and cool! Oh and (more...)