How do you describe to people what you do and your design style?
Our style is classy and elegant. Women who purchase Amoir Camaira do so out of an aspirational dream to live up to the life we portrait in our brand identity. Our customers are generally women who live glamorous lifestyles, vacation in luxurious settings and require rich tones, fabrics and trims to set them off against these sophisticated backgrounds. If our customers don’t already live this life, they aspire to!
What sort of comments do you get about your designs?
People always comment on the quality of our fabric and the light weight of our trims. They are amazed at how soft and delicate our designs are and how well fitting each garment is. It is a great testament to the company as we promote luxury and great craftsmanship.
What is your background?
My background is varied, but my underlining interest in product development and fashion has always stuck. I am an admirer of life, which is something that thankfully developed over time. I appreciate luxury, people and opportunities. I travel well and have a huge network of talented people (more...)