How do you describe to people what you do and your design style?
My name is Dita and I am designer/owner of print and textile brand Heron Design Studio based in London. I am responsible for illustrations printed on our scarves as well as final colouring and composition. I am old school and I like the idea of hand drawn designs being digitally printed in quantities. It’s like making prints. Old Flemish masters of prints, M C Escher or Alfred Durer are my biggest inspiration.
What sort of comments do you get about your designs?
The comments from my friends and customers are positive. People seem to like my art and they like the idea of wearing it.
What is your background?
I’ve always wanted to be an artist, so I have strong background in fine art like figural drawing, printing as well as painting and then I studied fashion design with focus on scenic costume and fashion illustration. I like to mix them two skills together,
Which designers do you rate highly and why?
I like the quirkiness of British designers like Vivienne Westwood and Pam Hogg and pure style of Italian designers like Giorgio Armani or Missoni. But the ultimate inspiration for (more...)