How do you describe to people what you do and your design style?
I am the brand director of womenswear clothing label, nicci.n. We create feminine and fashionable designs for the style conscious woman with and edge.
What sort of comments do you get about your designs?
That the designs are a ‘bit different’, stylish and are on trend.
What is your background?
I have a degree in fashion design, a masters degree in fashion marketing with distinction and experience in fashion design, buying and retail.
Which designers do you rate highly and why?
There are many designers I rate highly, I have a particular soft spot for Christopher Kane and Holly Fulon given they are both Scottish, there designs are always exceptional season after season.
Tell us about your design process from concept, production and to the shelves…
I start with some research in to a topic or theme which I find interesting, design development, fabric sampling, mock up designs and pattern cutting. We then do two photoshoots, one for product shots and an editorial style shoot for press purposes. After this, the collection goes in to production and is then sold to the customer.
How do you think your brand has developed?
The style has become more refined and with each season we learn something else which can help develop the label.
Sometimes there is just too much work to get through in one day!
What are your main achievements and what do you aim to achieve now? Past present and future
Main achievements are gaining some great press coverage, winning an enterprise award, we have also collaborated with a shopping centre, St James, creating a capsule collection for their annual fashion show, we were involved in a 6 week pop up shop at Glasgow Fort where we were one of the best selling brands, we were also named ‘one to watch’ by textiles Scotland's MODH magazine.
What advice would you have for anyone starting out in (your field)?
I think it is a ‘slow burner’ type of business and you have to be willing to put in the time and effort to make it succeed. Network as much as possible and try to gain as much exposure as you can.
Why do you think British design stands out on the global stage?
British designs are well known for their quality and craftsmanship, the designs also stand out and are unique to british style.