Archive for September, 2014

5 Mins with New Brand to IB.com Family, Maria Zureta.

Thursday, September 25th, 2014

Shop Maria Zureta :

How do you describe to people what you do and your design style?

I’m a London based designer creating one-off necklaces, bracelets, headpieces and chandeliers made with antique costume jewellery, reclaimed chains and found objects. I’m heavily influenced by the Georgian, Victorian and Edwardian eras, extending all the way to the 1950’s. In truth, Maria Zureta fashions a style that is timeless, lasting and totally exclusive.

What sort of comments do you get about your designs?

I often hear words such as original, inventive and most important, unique.

What is your background?

I’ve studied TV and video production in the US and worked in London producing reality shows before accidentally moving into the jewellery business.

Which designers do you rate highly and why?

I adore all handmade things, from jewellery to garments. So I have a tremendous respect for all skilled workers out there that designs and assembles together by hand every piece they produce. (more...)

5 Mins with New Brand to IB.com Family Guirado Design

Monday, September 22nd, 2014

Shop Guirado Designs :

How do you describe to people what you do and your design style?

I'm the Creative Director and Chief Designer of Guirado Design. I use select fine art work by my late father, Spanish Master Artist Juan Antonio Guirado and reinterpret them into designs that create beautiful textiles and fashion forward luxurious scarves. I literally create 'Wearable Art'!

What sort of comments do you get about your designs?

So far it’s been nothing but huge complements on how stunning the design is and the quality of the scarves. They are truly unique pieces and the art work lends itself beautifully to fabric, as it creates new patterns when draped around the neck.

What is your background?

I studied Fine Art and Textile Design at school, and wanted to go to Art School to study Fashion, but I was discovered by VOGUE's booking director when I was  15 years old and decided that it was far more fun to  travel the circuit - Paris, Milan, London etc. - working as a successful fashion model.  I  was asked to do an episode of  the UK cult TV show TFI Friday in 1996 as "The Gorgeous Girl' and  ended up being a weekly fixture until 1998. It totally changed my career path and I ended up hosting various TV shows before signing a music publishing deal with Universal Music (music being my other love and potential career), and moving to Los Angeles.  My Mother worked as  a seamstress and my Father a famous artist so I feel I have returned to my roots having grown up surrounded  by yards of fabrics and the smell of oil paints!

Which designers do you rate highly and why?

I worship Diane Von Furstenberg for her amazing sense of practical glamour! Her wrap dresses are the absolute classic chic, I own about 6 of them. I'd LOVE to collaborate on a print for a wrap dress with her, I can see my designs working really well! I also love Frida Giannini, the Creative Director for Gucci. I've been obsessing over the Gucci collections since she took over. They’re (more...)

5 Mins with Emi Jewellery

Wednesday, September 17th, 2014

Shop Emi Jewellery:

How do you describe to people what you do and your design style?

I’d say that I am somewhat sporadic like my collection. The brand doesn’t follow trends and nether do I really. I’m inspired by the world around me, and a lot of the time it depends on where I am in the world and what I am doing at that time which inevitably defines the collection. Really, Emi is a reflection on my life at that present moment.

What sort of comments do you get about your designs?

Lots and lots of people say the brand is very unique and playful which is what my customers love. Emi is described as fun, free with a touch of bohemianism. The word “Emi” is a Japanese girls name which means “beautiful or smile” and that’s the way I see the world.

What is your background?

I started working in VM for Marks & Spencers when I was 16. I did that job for 3 years and then went on to create my own wholesale clothing company when I was 19 to fund my university studies. I studied Surface Pattern Design (textiles for fashion) in Swansea University. I sold the company and liquidated the assets to then create Emi Jewellery, which started off as a hobby really.

After Uni, I took a job working in merchandising for JD Sports in Manchester and I developed a taste for buying. I then worked for a start up company in buying in Manchester for about 1.5 years. A head-hunter saw my CV and sent me for an interview to work at Vans Head Office in Switzerland – which I got the job for! I emigrated over here 3 years ago. I worked at Vans in Merchandising for only 3 months before moving into the luxury brand 7 For All Mankind where I worked as a buyer/allocator. I left there, did a small stint at Guess as the eComm buyer and (more...)

5 Mins with Clothing Brand ROSAvelt

Tuesday, September 9th, 2014

Shop ROSAvelt :

How do you describe to people what you do and your design style?

ROSAvelt’s style concept is classic and we describe our collection of limited edition as evergreen; created using handpicked fabrics in limited quantity, something women can wear for many seasons without going out of fashion.

Our main source of inspiration is found in nature, we love working natural inspired prints in beautiful colours and tailoring them to classical cut clothing pieces.

What sort of comments do you get about your designs?

We receive a lot of lovely feedback, the most popular comments that we hear are unique, classic and refreshing, which very much aligns with our style strategy.

What is your background?

From a very young age I have always had a love of beautiful fabrics, colours and fashion. I was always designing my own outfit, even hand-sewing my own outfits for dolls.

Later on, I decided to choose a different path and embarked on a career in engineering and investment banking; this however did not allow me to pursue my creative interests to the degree I wanted. After much hard work, years of background work and research I was able to launch ROSAvelt in 2012.

Which designers do you rate highly and why?

I admire the work of so many designers, but if I had to pick just a few I would say; Jenny Packham for her classical looks, Mary Katrantzou for her nature- inspired bold prints and lastly Victoria Beckham for being persistent and getting recognition for her clean cuts

Tell us about your design process from concept, production and to the shelves…

Our process begins with the basic design; we usually take aspiration from nature, classical shapes, and vintage influences. We then head out to source materials in-line with the season favourites.

To avoid the mass production market and to keep our clothing as limited as possible, we work with a small team of very skilled, old school tailors in Asia.

How do you think your brand has developed?

Since the launch of the site in 2012, we have worked hard to establish a name for ourselves within the industry. We believe in organic growth and work hard to follow these ethics, ensuring that we reach out to a targeted audience that love our products. (more...)

5 Mins with Clothing Brand Chlorophile

Thursday, September 4th, 2014

Shop Chlorophile :

How do you describe to people what you do and your design style?

Chlorophile is a creative brand, founded by design graduates with a deep sense of social responsibility. We are a brand that is fashionable and trendy with an ethos that addresses social issues. From our collection of vibrant tops and tees to our robust and dependable denims, style is infused with integrity to provide ethical comfort and fitting designs.

What sort of comments do you get about your designs?

People feel that our designs are vibrant, trendy, dynamic and bold; matching up to other mainstream brands.

What is your background?

We are design professionals who met during studies at the reputed University of the Arts London. Having years of experience in the fashion and textile industry, we combined a deep sense of social responsibility with entrepreneurial drive to create a brand that can be a vehicle for our passions.

Which designers do you rate highly and why?

Brands like People Tree and Edun are an inspiration as the earliest pioneers of ethical and environmentally friendly fashion in the mainstream market. We commend their efforts in promoting sustainability and helping people in the world's most marginalised communities escape poverty through support of Fair Trade producer groups. We also have a lot of respect for Stella Mc (more...)