Shop ROSAvelt :
How do you describe to people what you do and your design style?
ROSAvelt’s style concept is classic and we describe our collection of limited edition as evergreen; created using handpicked fabrics in limited quantity, something women can wear for many seasons without going out of fashion.
Our main source of inspiration is found in nature, we love working natural inspired prints in beautiful colours and tailoring them to classical cut clothing pieces.
What sort of comments do you get about your designs?
We receive a lot of lovely feedback, the most popular comments that we hear are unique, classic and refreshing, which very much aligns with our style strategy.
What is your background?
From a very young age I have always had a love of beautiful fabrics, colours and fashion. I was always designing my own outfit, even hand-sewing my own outfits for dolls.
Later on, I decided to choose a different path and embarked on a career in engineering and investment banking; this however did not allow me to pursue my creative interests to the degree I wanted. After much hard work, years of background work and research I was able to launch ROSAvelt in 2012.
Which designers do you rate highly and why?
I admire the work of so many designers, but if I had to pick just a few I would say; Jenny Packham for her classical looks, Mary Katrantzou for her nature- inspired bold prints and lastly Victoria Beckham for being persistent and getting recognition for her clean cuts
Tell us about your design process from concept, production and to the shelves…
Our process begins with the basic design; we usually take aspiration from nature, classical shapes, and vintage influences. We then head out to source materials in-line with the season favourites.
To avoid the mass production market and to keep our clothing as limited as possible, we work with a small team of very skilled, old school tailors in Asia.
How do you think your brand has developed?
Since the launch of the site in 2012, we have worked hard to establish a name for ourselves within the industry. We believe in organic growth and work hard to follow these ethics, ensuring that we reach out to a targeted audience that love our products. (more...)