Archive for June, 2014

5 Mins With British Clothing Brand: Reo and Eli

Monday, June 30th, 2014

Shop Reo and Eli

How do you describe to people what you do and your design style?

Reo&Eli clothes have a clean, simple, effortless aesthetic. I create clothes that are versatile and not trend led. There is a slight street edge influence in some of my pieces as my girl is a mix of cool and classic.

I’m very much influenced by everything from street style, art, music, colours…

What sort of comments do you get about your designs?

-They love the quality and the ease of the pieces.

-Its nice that Reo&Eli’s pieces can be layered on with other designs.

What is your background?

I’m self taught but started out as a fashion buyer.

Which designers do you rate highly and why?

I love Celine for her clean styling and Alexander Wang for his mix of cool and androgyny look.

Tell us about your design process from concept, production and to the shelves…

My creative process is very sporadic. I don’t have a method to how I create. I get inspiration from absolutely everything. I’m always documenting my research ideas all the time.

When it comes to putting together the collection, I first spend a lot of time in fabric shops, getting swatches, deciding on colours based on my research and documented inspiration.

The process then carries on from there until I get to my finished product.

I don’t like to give myself set deadlines on things as I feel creativity should be free flowing and change as and when it needs to do.

A garment could change again right at the last minute.

How do you think your brand has developed? (more...)

5 Mins With British Accessories Brand: Solomon Appollo

Thursday, June 26th, 2014

Shop Solomon Appollo:

How do you describe to people what you do and your design style?

I would describe myself as a modern and eclectic handbag designer who uses traditional leather craft techniques to create luxury accessories. I love mixing leathers with suede or leathers with print. I have coined a phrase to sum up my design aesthetic which is 'Afropean'; in which beautiful fabrics from my heritage meet innovative design and a European take on luxury and quality.

What sort of comments do you get about your designs?

Unique, beautifully designed and great quality are the most common comments made.

What is your background?

I graduated from the London College of Fashion in 2007. I wished I could have spent a few seasons taking unpaid internships at some of London's luxury brands, but as a mother with dependent children I worked in Retail Management which enabled me to build capital and study the 'luxury consumer'. During this period I also travelled around Europe and started building relationships with suppliers and manufactures.

Which designers do you rate highly and why?

I love British brands such as Mulberry and Sophie Hulme for their classic simplicity. They both have an instantly recognisable brand and a strong core design aesthetic. I'm also a bit obsessed with the new Fendi Roma collection of bags and Anya Hindmarch has a great design team, they always offer something fresh, exciting and stylish even though that produce 4 collections per year! My ambition is to be to Nigeria and Britain what Stella Jean is to
Haiti and Italy. The way in which Stella mixes print with unique tailoring is a signature I have been using in my accessories for many years.

Tell us about your design process from concept, production and to the shelves…

My training at the prestigious Cordwainer’s College and undergraduate course at London College of Fashion gave me the skills and confidence to execute the design process and plan my supply chain with relative ease. In this stage of my business I am designer, pattern cutter, sample maker and bespoke manufacture!! I outsource small run manufacturing as and when needed but most of my products can be customised and made to order.

How do you think your brand has developed?

I believe the Solomon Appollo Brand can be described as a two sided coin; one side is what I refer to as our Premium Line featuring our classic quintessential British silhouettes in luxurious leathers. The other side being our African Inspired products that incorporate Ankara fabrics and ethnic prints. Over the past year our design development has shifted to focus more on the Premium Line whilst our bespoke service customers love choosing prints from our African Inspired products for customisation.

What do you hate most about your job?

I have many titles including designer, creative director, CEO, Founder and what I dislike most is sometimes I wish I had someone to blame when things go wrong, but it's my company so (more...)

5 Mins With British Accessories Brand: Larah England

Tuesday, June 24th, 2014

Shop Larah England:

How do you describe to people what you do and your design style?

We design beautiful handbags and purses that combine a unique mix of luxury, femininity and functionality. The Larah England collection captures our unique essence of casual chic through the process of product washing which gives our signature tumbled leathers a sumptuous softness unrivalled in the present market. This in combination with our raw edge detailing and feminine touches from hand-plaited handles to our ribbon bow plaques form the exclusive hallmarks of our Larah England brand.

What sort of comments do you get about your designs?

Our aim has always been to create pieces that whilst being both beautiful and luxurious also focus on the practicalities and details that make an item a joy and comfort to both use and wear. The comments we receive on our bags reflect this philosophy.  People comment on the comfort and super softness of the bags that are features of the washed leathers we use. How practical they are through our back metal zip pockets for safe easily accessible storage and our dual straps so bags can be worn in a variety of ways. People also absolutely adore our exclusive interior removable vanity mirrors handy for those make up touch ups and our detachable leather mobile phone pockets.

What is your background?

Friendship and a combined passion and mutual love of handbags led myself, Laura Bransby and Sarah Bundy to form Larah England together. With over 20 years of combined experience within the handbag industry from design through to development and sales we had always felt that there was a gap in the market for a brand offering a more casual/relaxed styling but with a distinctive feminine edge. We dreamed of creating this collection through really well considered, practical, beautiful and timelessly classic pieces. (more...)

5 Mins With New British Jewellery Brand to IB.com Family: Ruth Mary Jewellery

Thursday, June 5th, 2014

Shop Ruth Mary Jewellery Here :

How do you describe to people what you do and your design style?

I am a British designer specialising in contemporary sterling silver jewellery. The pieces I create begin as handmade models of tatted lace, and are cast to produce sterling silver jewellery. This process captures the highly intricate and textured surface of the lace.

What sort of comments do you get about your designs?

People tend to comment on the beguiling delicacy of the pieces and are surprised by just how sturdy and substantial they feel when held. People are also amazed at how versatile the jewellery is, as it can be worn with so many different outfits - suitable for everyday work wear as well as for the grandest occasion.

What is your background?

Jewellery has always been a passion. I was studying for a Chemistry degree, when in 2010 I was diagnosed with Narcolepsy. As my health deteriorated I had to abandon my degree, so spent many hours making jewellery and honing my craft. I was pretty ill at the time, but it was the launch pad to where I am now. It seems like some things do happen for a reason.

Which designers do you rate highly and why? (more...)

5 Mins With New British Clothing Brand to IB.com Family: Emily & Fin

Monday, June 2nd, 2014

Shop British Clothing brand Emily & Fin Here :

HOW DO YOU DESCRIBE TO PEOPLE WHAT YOU DO AND YOUR DESIGN STYLE?

emilyandfin is an internationally recognised British boutique brand incorporating classic styling into contemporary womenswear design.

Offering timeless style in a range of contemporary silhouettes, from button down dresses to full skirts and modest tops, the brand create collections perfect for the modern woman with a taste for nostalgia.

WHAT SORT OF COMMENTS DO YOU GET ABOUT YOUR DESIGNS?

- Classic yet fresh shapes to compliment and fit real women

- Attention to detail

- Quality of our fit, fabrics and production of garment

- Affordable

- Offer something different

- Unique prints in quality cottons

- Pockets

TELL US ABOUT YOUR DESIGN PROCESS FROM CONCEPT, PRODUCTION AND TO THE SHELVES… (more...)