Archive for February, 2014

5 Mins With New Jewellery Designer to IB.com Family: Goldie Rox

Friday, February 28th, 2014

How do you describe to people what you do and your design style?

Food makes my world go round, so creating a collecting that immortalises some of my tastiest favourites in gold seemed too good to be true.

What sort of comments do you get about your designs?

They look good enough to eat!

What is your background?

I studied fashion, specialised in rough diamonds, worked for a number of prestige jewellers, all the while indulging in burgers, burgers, burgers. Something had to give!

Which designers do you rate highly and why?

If we’re talking fashion I love Kit Neale – his use of colour, food, fruit – all put together in such an uplifting and vibrant way that doesn’t feel like he’s trying to please anyone in particular. He designs what he loves, and I like that.

For jewellery, well that’s a tricky one – for pure creativity and contemporary beauty I love Delfina Delettrez, Lucy Folk, Solange Azagury Partridge, Hattie Rickard. Then there are the timeless classics like Bvlgari, Graff, and DeBeers. My background in fine jewellery means that fine jewellers such as Bvlgari express a richness and tradition I love deeply.

Tell us about your design process from concept, production and to the shelves…

The recipe starts at my kitchen table. Throw in a little help from caster, moulders, and platers. Mix with my personal touch to finish and polish, and the dish is complete. Makes it sound so simple!

How do you think your brand has developed?

Well I think people are starting to recognise my brand, and the more they know about me and my diamond valuing background they get the concept of the diamond branding.

What do you hate most about your job?

I’d love to be able to spend all my time making jewellery – the reality of building a brand and running a business can be very different.

What are your main achievements and what do you aim to achieve now? Past present and future

My greatest achievement is eating six burgers in two hours. Ha I’m joking, my greatest achievement is becoming a rough diamond valuer, the youngest in the world in fact. There were many hurdles to overcome, and they were all worth it.

In the future I hope to have built my brand so I know Father Christmas on a first name basis –  I hope he’s so familiar with me from all the wish lists that he commissions me to make a golden carrot for Rudolph.

I am so excited to keep designing, and eventually incorporate diamonds and gemstones into my collection, I would really like to use my fine jewellery background for Goldie Rox.

What advice would you have for anyone starting out in (your field)?

Ask lots of questions, and don’t be embarrassed! You have to love what you’re designing and what you do, so always stay passionate. Also think bigger than the product – we live in a branded world.

Why do you think British design stands out on the global stage?

We’re a small island for all the creativity that exists here!

Shop Goldie Rox :

5 Mins With New Jewellery Designer to IB.com Family: Soomin

Monday, February 24th, 2014

How do you describe to people what you do and your design style?

I design and make luxury accessories that are feminine, quirky and unique.

What sort of comments do you get about your designs?

Most people say how unique and interesting they are, and people always smile when they see my designs which is always really nice!

What is your background?

I was born in Korea but moved to Australia when I was 4. I studied Fashion and Textiles design at the University of Technology in Sydney, Australia. I did a double degree with International Studies as well so got to go live in France for a year which was amazing! I then went on to work for a French Lesage couture embroiderer and after a short stint with him, I moved onto bridal couture for a few years before I got married, moved to London and started my label.

Which designers do you rate highly and why? (more...)

5 Mins With New Jewellery Designer to IB.com Family: Trynka

Friday, February 21st, 2014

How do you describe to people what you do and your design style?

My designs are inspired by geometric forms and patterns found in nature and anthropology, reduced down to striking and impactful shapes.

What sort of comments do you get about your designs?

Like cloud spotting, or ink blot testing, it’s really interesting to see how people interpret my abstract shapes differently. For example, my ‘Comet’ necklace has reminded people of origami planes and comic book strips. I love that, it’s a fun and unexpected by-product.

 

What is your background?

I was in advertising for 4 years before I discovered jewellery making. I went on a ‘make a ring’ day course and was instantly hooked. From that point on, I booked lesson after lesson and began collecting tools. Last year I decided to take the leap, quit my job, and really focussed on developing the Trynka brand, and I haven’t looked back.

Which designers do you rate highly and why?

When my work started to take on a coherent aesthetic, one of my tutors advised me to check out Hannah Martin. She makes androgynous jewellery and her tagline is “Jewellery for men, that girlfriends will steal”. As a former copywriter I’m envious of that line for several reasons.

Outside of the jewellery world I love Osman (Yousefzada). His clothing is minimalist yet commanding - all sharp cuts and bold colours.

Tell us about your design process from concept, production and to the shelves…

Conceptualising is the most fun. If I find something interesting or just pretty, I like to sit with a notepad and ruminate over it for a good while. A new piece I’m working on (more...)

5 Mins With New Designer to IB.com Family: Dee Izmail

Wednesday, February 19th, 2014

How do you describe to people what you do and your design style?  

I am a ready to wear high fashion designer and manufacturer. I sell online and through independent boutiques. I also supply stores through sales agents. As well as this I am a trained couturier so also able offer a bespoke service.

What sort of comments do you get about your designs? 

Wow, very sexy!  That’s beautiful!

I’d love to wear this piece.

Where can I buy the pieces.

What is your background​​?

I had an huge ambition to become a dancer/model as a youth and drawn towards the world of music, night life & performance.
I sustained a retail Clubwear brand from central London where I was also assigned by Virgin record as one of the main creators for the Spice Girls clothing in 1997.

Moving away from retail after 12 years, I secured various positions as Head designers for suppliers to H&M, J.Norman, Tesco, Top Shop, DP, etc. working out of China, Romania, Turkey and India. During this 9 year chapter I also worked on contracts with Luxury brands such as my own & Milla. (more...)