My design style is very playful, timeless and chic. I focus on designing dresses. My aim is to make others happy with my designs and to facilitate their daily outfit choice by creating garments that are easy-to-wear and suitable for many occasions.
What sort of comments do you get about your designs?
Main comments are that the dresses stand out from the crowd and that they show an interesting choice and combination of materials. That they are very charming, and a combination of girly and feminine.
What is your background?
I have background in marketing, PR and events.
Which designers do you rate highly and why?
I love Diane von Fürstenberg for creating the super timeless wrap dress. It’s a classic and so versatile. And of course Coco Chanel for being such a brave young women and simply designing clothes that didn’t comply with the time she lived in.
Tell us about your design process from concept, production and to the shelves…
Most of the time it starts with a special occasion I need a garment for. This might be a birthday party, wedding, graduation etc… So I am thinking about the scenery, occasion, and usability. I will do a few sketches whereby I determine the colour and also the material to some extend. I will go through all my fabric swatches and choose a material to make a sample, which will then be adjusted until it’s perfect. When it stood the test and received positive feedback, it will go into production. (more...)