Archive for April, 2012

Trendy Accessories Label Meli Melo Joins

Monday, April 16th, 2012

We are delighted to announce the arrival of Meli Melo to! Meli Melo handbags have been described by style bibles Vogue, Harpers Bazaar and Elle as "must-haves" and celebrity's like Kate Middleton, Olivia Palermo, Sienna Miller and Kimberly Stewart are all in agreement! We chat to the very talented Melissa Del Bono about her brand's evolution. Read More.....

Guest Blogger Kate Helsop Gets Reacquainted With Vintage Summer Style

Friday, April 13th, 2012


This summer it’s time to look to the past. What goes around comes around, fashion is a record on repeat, always taking inspiration from past trends. S/S ’12 runways were time capsules, referencing styles from the 20’s to the 60’s, while still keeping a modern touch. This season we’re excited about 1950’s and 1960’s inspired pieces, from flowing a-line skirts and pretty floral prints to statement collars and short shift dresses. Whether you love the longer lengths of the 50’s to the thigh-skimming styles of the 60’s, this season can provide a glimpse to the past with some beautiful pieces available from runway to high street, to the independent retailers you see here. With the sunshine on its way, it’s time to immerse yourself in a whimsical past and invest in some sweet nostalgia. Read More.....

Guest Blogger Heather Leyland Explores The Lower Hem Trend

Thursday, April 12th, 2012

Spotted on the runway for this season were sophisticated knee length skirts as well as those skirts sitting just below the knee. Full maxis also appeared - usually split at the side or front, adding tone and interest. This is such a flattering look and can save a maxi from looking too OTT or last summer! The splits steered away from being frumpy, pleated and avoided sheer fabrics. Although the shows didn’t lack those micro miniskirts, the lowered hemlines had already stolen the audience’s desires. This fresh style has already hit the high-street with celebrities such as Thandie Newton, Sarah Jessica Parker, Kristen Stewart and Natalie Vodianova keeping the revival of the lower cut hems alive.

Here's some of our favourite items on site that represent this trend perfectly.

Adel Dress - borne by Elise Berger

Demure, desirable and decorous describes this whole look. The figure is defined in this Adel Dress because of the added ruffle detail that rests on the hip of the pencil skirt. Inspired by Marilyn Monroe’s clean lines, the pencil skirt has become a classic style that never ages. Alexander McQueen shared a similar idea here where the raised waist was an exaggerated empire line of ruffles, which undulated as the models walked, "like a jellyfish moves in the sea," said the designer. As summers fashion reaches new heights of refinement, old “casual-charm” still excites when walking down the runway; models achieve the ultimate silhouette. This look is a fast track to a neater, more determined,hourglass you!

Read More.....

Guest Blogger Stephanie Harlow Goes GaGa For Keungzai Maternity!

Wednesday, April 11th, 2012's latest arrival has landed, and not a moment too soon for any mums-to-be struggling to dress their bump! Started by Michelle Lee after finding fashionable maternity wear was in frustratingly short supply, Lee decide to create her own and lend a helping hand to all of the yummy-mummies suffering in this baby boom climate. The collection boasts stunning statement pieces in rich hues and decadent fabrics, all ethically sourced and designed with continual wear in mind. Keungzai Maternity has an impressive army of fans already - including stars such as Sienna Miller - since its 2011 debut, and with the company’s slogan of "Distinctive, fashion-forward maternity wear for the contemporary woman.’’ Maternity wears newest fashion star is clearly on the rise. When buying a piece by Keungzai Maternity for your pregnancy, you are welcoming a lifetime investment piece into your wardrobe.

The Shirt - £95

First up on our maternity menu is the collections standout piece ‘The Shirt’. This eye-catching favourite features three-quarter length sleeves, buttons up the front and is made of the finest light chiffon. Subtle pleats allow room for growth and the dropped shoulders enhance the overall shape being oversized and casual. However, the pointed collar keeps things smart and chic making this a versatile choice, suitable for work or play. The monochrome print is bang on trend and needs nothing added to it, therefore team with skinnies and flats for daytime or add heels and an up-do after dark.

Read More.....

Luxury Womenswear Label phannatiq Joins!

Tuesday, April 10th, 2012

phannatiq was established by talented young designer Anna Skodbo, whose unmistakable textiles are inspired by her love affair with forgotten london, urban industrial decay and street art and textures. We chat to Anna about her outstanding womenswear label and the inspiration behind it.

How do you describe to people what you do and your design style?

I would say that we do urban London inspired womenswear for people who like UK produced fashion and independent brands. Who love to dress up but don’t always want to go out in a shiny dress.
Am hugely inspired by London’s little forgotten or ignored nooks and crannies, which is where I get my textile-inspiration from. Read More.....

Sweet Dreams Are Made Of This....Guest Blogger Kate Heslop Gets Comfy With The Pyjama Trend

Thursday, April 5th, 2012

Our clothes this season will have us in a sweet slumber. With the barely-there fabric, soft silks and delicately draped silhouettes, these versatile garments are good enough to take from the bedroom to the street.
If there ever was a piece of clothing that was dancing between chic and comfortable, the pyjama pants are it. For those lazy mornings when slipping into crisp shirts and tight jeans is an uncomfortable transition from silky nightwear - pyjama trousers and loose silky tops are the answer.

Source: Vogue

And I hear you sigh, exasperated at the unattainable looks forever walked down runways, ‘how would I wear this?’ Well if you’re brave, follow Stella McCartney’s lead and do a double-denim, but in the nightwear department. Grab yourself a set of pyjama trousers and top, with a matching print, and work it. Read More.....

Fashion-Forward Maternity Label Keungzai Maternity Joins!

Wednesday, April 4th, 2012

We are very pleased to welcome the first maternity brand to join us at - Keungzai Maternity! Keungzai Maternity was founded in 2011 by Michelle Lee after she distraught by the lack of choice and quality in maternity wear during her pregnancy in 2009. So she took a leap of faith and created a maternity line she wishes she could have worn! We chat to Michelle about her brand which is fast becoming the favourite of celebrity mums-to-be including Sienna Miller. Read More.....

Tramp in Disguise Joins!

Tuesday, April 3rd, 2012

tramp in disguise

We're very pleased to welcome emerging women's wear brand Tramp In Disguise to! Known for their colourful prints and contemporary knitwear pieces this label offers dazzling collections that are fun, youthful, modern and edgy. The label was established in 2010 by talented young designer Sini Moilanen, a Finnish born fashion designer who achieved her B.A. (hons) at the University of Brighton in fashion textile design and her M.A. degree at the Royal College of Art in fashion design, specializing in knitwear design. Whilst a qualified master in Knitwear from RCA, Sini has taught herself print design and her unique prints are now the signature handwriting in all collections. Read More.....

Guest Blogger Stephanie Harlow Talks Us Through The LadyLike Trend

Monday, April 2nd, 2012

With shows like Mad Men, Downton Abbey and Pan AM championing the female form and all things girly, it came as no surprise that the fashion houses quickly followed suit with fashion heavy weights such as Dolce and Gabbanna, Louis Vuitton, Jenny Packham and Mark Jacobs all showcasing floaty frocks, cinched in waists and ice cream shades that would make your gran proud! The key to rocking this look is to enhance your silhouette with confidence but remain feminine and demure – think Carey Mulligan as opposed to Megan Fox - so we’ve collected a few statement pieces to help you ooze that ladylike glamour.


Helen Nachintu - Champagne Pin Tuck Blouse

The rich silk satin fabric on Helen Nachintu’s Champagne Pin Tuck Blouse is key to this decadent trend. With an emphasized winged collar, long cuffs, and pearl button finish, this Edwardian style separate is a statement piece that you can treasure season after season! Wear with a pencil skirt and courts for a flattering office to cocktails look a la Christina Hendricks’s Joan in Mad Men or add a dramatic twist to a daytime look with cropped jeans or denim shorts and sandals. Accessorize with a messy up do and a printed scarf for extra fashion points. However you choose to wear this luscious lovely, you will be sure to receive many admiring glances! Read More.....